Nov 7, 2013 | E-commerce and E-retailing, Social media, Twitter marketing
Ahead of its stock market flotation, Twitter has released a guide for small businesses offering on how to get the most out of the platform as a marketing and customer relation tool. The PDF guide, (below) offers tips on the best ways to share, promote and drive word...
Nov 4, 2013 | Social media, Twitter marketing
Kantar Media has extended its strategic alliance with Twitter to include Spain. It will now develop a suite of tools to support planning and analytics for the TV industry in both the UK and Spain. Kantar Media has been measuring the TV viewing habits of the Spanish...
Nov 1, 2013 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo,...
Oct 31, 2013 | China, Facebook marketing, Russia, Social media, Twitter marketing, WhatsApp
Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report. View larger image here The report, from web monitoring firm BI Intelligence, indicates that Facebopok Facebook still has the...
Oct 30, 2013 | Online advertising, Social media, Twitter marketing
Twitter has revamped its social network to favour image- and video-sharing by showing visual media directly within the Twitter timeline. View an example of the new mobile layout in this Vine video below: The move comes as Twitter prepares to go public in a matter of...
Oct 30, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Twitter is delivering four times the revenue per visitor this year over last year, and Facebook’s ad click-through rate has jumped 275%, according to new research looking into social media return-on-investment (ROI). The Q3 Adobe Social Intelligence report indicates...
Oct 29, 2013 | CPG, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
As Halloween approaches, Procter and Gamble’s detergent brand Tide has features in a series on horror movie parodies using Twitter’s 6-second Vine video format. The Halloween-themed Vine spots feature is featuring in digital out-of-home ads in 11 markets; they run...
Oct 29, 2013 | Twitter marketing
Twitter has had a “test run” of its flotation on the stock market to try to avoid a similar flop of Facebook last year. The mock market launch by the New York Stock Exchange on Saturday was done to avoid a repeat of Facebook’s launch on the rival...
Oct 28, 2013 | Content marketing, Online video, Social media, Twitter marketing
Yahoo UK is launching a new satirical animation series based on @Queen_UK, the Twitter handle which parodies Her Majesty the Queen’s conversations with her family and politicians. The spoof Twitter account, has a global following of more than 1.1million fans who can...
Oct 25, 2013 | Content marketing, CPG, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. The best and worst email subject lines in 2013 Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of...
Oct 25, 2013 | Facebook marketing, Social media, Twitter marketing
Facebook and Pinterest are the leading social networks for sharing content, with Google+ lagging far behind, according to new research. The research from publishing tool Shareaholic, tracked 8 of the most popular social media platforms to see how they were driving...
Oct 23, 2013 | Online advertising, Social media, Twitter marketing
Last week, British Gas took to Twitter in an attempt to justify its 9.2% price hike, with a hashtagged Q&A session that attracted a storm of angry customers and negative publicity in the process. It was revealed on Thursday that there will be a 10.4% rise in...
Oct 18, 2013 | Social media, Twitter marketing
Twitter could start using its user’s data to run targeted ads on other websites or mobile applications, via its recently bought MoPub platform, according to a news report. The Financial Times said the move could provide twitter with a new way of generating ad revenue...
Oct 9, 2013 | Content marketing, Online advertising, Online video, Social media, Twitter marketing
Viacom is running social video ads for its channels via Twitter Amplify, as the entertainment giant looks to prmote its upcoming series of global MTV awards show. The partnership will begin at the 2013 MTV EMA on Sunday 10 November, letting followers of Viacom’s...
Oct 8, 2013 | Online advertising, Social media, Twitter marketing
Twitter has launched its ‘Nielsen TV Twitter Rating’ system in the US, as the firm looks to attract advertisers by linking TV shows to social media engagement. Initially announced in 2012, the new tool has been developed in partnership with TV ratings tracker Nielsen....
Oct 8, 2013 | Mobile, Online video, Twitter marketing, Unilever - Research, tips and news for marketers
For its latest campaign Unilever’s Cornetto launched a set of airplanes with a Twitter-connected banners, so summer lovers could declare their love in front of everyone on the beaches of Spain. The campaign, created by ad agency Lola / Lowe & Partners
, Madrid,...
Oct 7, 2013 | Social media, Twitter marketing
Twitter plans to raise $1bn (£619m) in its stock market debut, as it posts documents to regulators giving insights into its finances for the first time. In the filing, revealed on Thursday, the seven-year-old company said that it now has 218 million monthly users and...
Oct 2, 2013 | Facebook marketing, Mobile, Social media, Twitter marketing
Facebook, Instagram and Twitter are the most popular social media sites among 10-15 years olds in the UK, but Blackberry is falling from favour, according to new research. The Amaze Generation from Amaze on Vimeo. The study, from Amaze Generation, a five-year research...
Oct 2, 2013 | Email marketing, Social media, Twitter marketing, USA
This week, American politics exploded onto the web, as the digital marketers got tough and took the fight to unlock the shutdown to Twitter, email and beyond. And they made it personal with a massive campaign to hold Speaker John Boehner “responsible” for the...
Sep 26, 2013 | Social media, Twitter marketing
With Twitter planning to float on the stock market, how has the micro-blogging phenomenon evolved since forming in 2006? This infographic from Dashburst tracks key twitter trends, showing that 20% of its user base have taken to its video platform Vine. Since its...
