Sep 25, 2013 | China, Facebook marketing, Social media, Twitter marketing
China is to lift the ban on Facebook, Twitter and other sites in a new ‘free trade zone’ part of the country, following years of censoring websites deemed politically sensitive to the government. Under the new agreement, people with the 17-square-mile area of...
Sep 24, 2013 | Online video, Twitter marketing, USA, Viral and buyrals
Social accommodation app Airbnb launched its first video ad this month- compiled only using 6-second Vine videos from Twitter fans. See why it’s our video viral of the week below… The 4-minutes long commercial was composed after the firm asked its Twitter followers to...
Sep 17, 2013 | CPG, Online advertising, Social media, Twitter marketing
Colgate has launched a new Twitter campaign ‘There’s Something in Your Tweet’, helping people alert people that they have food stuck in their teeth. The Canada-based campaign was created by Union Toronto, letting people send an anonymous alert via Twitter,...
Sep 13, 2013 | Social media, Twitter marketing
Twitter has filed for an initial public offering with US regulators, valuing the fim at around $10bn and following in the footsteps of rival Facebook by allowing people to buy stock in the social network. Twitter revealed its S1 filing via the official feed, tweeting:...
Sep 11, 2013 | Facebook marketing, Russia, Social media, Twitter marketing
This chart shows both the unique visits to social networking sites in July 2013 and the total average number of minutes a user spent onsite that month. Social networking sites are popular in Russia receiving 56m visitors, accounting for 85% of the online population in...
Sep 11, 2013 | Facebook marketing, Social media, Twitter marketing
Facebook has launched a new service for media and news organisations to help them find Facebook conversations better, as the social network looks to compete with Twitter in the real-time news sector. The new ‘Keyword Insights API’ and ‘Public Feed API’ are being...
Sep 11, 2013 | Social media, Twitter marketing
Twitter has bought mobile ad inventory manager MoPub, as the social network looks to boost its ad reveues from smartphones and tablets. TechCrunch reports that the firm was acquired for $350m in stock and Twitter outbid ad network Millennial Media to buy the firm....
Sep 11, 2013 | Twitter marketing, Viral and buyrals
Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban’s wide range of polarized color lenses: from sky blue to hot pink. See why it’s our viral of the week below… In all major Belgian...
Sep 10, 2013 | Social media, Twitter marketing
Tame has launched a new context search engine for Twitter aimed at marketing and PR professionals. The tool lets users monitor brand buzz and hot topics relevant to clients with Tame’s 24-hour digest, identifying the hashtags to use to increase the audience reach of...
Sep 9, 2013 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media, Twitter marketing
Retailers are overestimating the growth of consumer spending via mobile devices by over 100%, according to new research. The comparative study commissioned by Peerius, found that 75% of leading retailers expect consumers using mobile devices to account for 40% of...
Sep 5, 2013 | Regulation, Social media, Twitter marketing
In what could signal a new trend in customer relations, a disgruntled passenger has paid to promote a tweet complaining about British Airways. UK businessman Hasan Syed was unhappy with the way the airline was dealing with his father’s lost baggage. However,...
Aug 23, 2013 | Social media, Twitter marketing
This chart shows the percentage of episodes where tweets has an influence on ratings. Competitive / reality shows saw the biggest boost from tweets about the shows, with 44% of programmes in this genre experiencing a change in ratings. Comedy and sports shows also saw...
Aug 19, 2013 | Online video, Social media, Twitter marketing
Broadcaster Viacom is adding 30 more of its shows to Twitter’s social video ‘Amplify’ program after ‘a great response from advertisers’ to its MTV Awards promotion on the social network. View a sample Amplify ad below: Roy Hibbert's BIG block. One of...
Aug 19, 2013 | Twitter marketing
Social media and TV programming have become fast friends, and, for many of us, the two are transforming how we watch television. In fact, Twitter has become a popular destination where fans can talk about their favoriteTV shows in real-time. But do tweets drive...
Aug 19, 2013 | Social media, Twitter marketing
Six out of 10 Internet users between the ages of 50 to 64 are on social networks, with numbers growing fast, according to new research. The global study, from Pew Research Center, also shows that just 13% of those over the age of 65 were users of social networking in...
Aug 16, 2013 | Social media, Twitter marketing
As the UK and Europe looks forward to the start of Premier League football on Saturday, new data shows that Wayne Rooney, Gareth Bale and Luis Suarez were the most talked about players in the Premiership’s pre-season hype. The study, from Crimson Hexagon, used...
Aug 15, 2013 | China, Social media, Twitter marketing
Sina Weibo claims that it now has 54 million active users a day, as the firm continues its battle with WeChat and Tencent for dominance in the Chinese social networking sector. Weibo now has more than $1bn in cash in its coffers and American investment firm Piper...
Aug 14, 2013 | CPG, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits – actor Ryan Gosling ‘refusing’ to eat cereal, astronaut Chris Hadfield singing Space...
Aug 9, 2013 | Online advertising, Social media, Twitter marketing
Twitter has partnered with Datalogix to offer advertisers a way of monitoring the impact of their tweets on consumer behaviour, as the micro-blogging platform looks to woo brands with deeper insights into the value of social media campaigns. The new tool, called...
Aug 8, 2013 | Regulation, Social media, Twitter marketing
ITV has dropped threats of legal action against Channel 4 over allegations that stars of Coronation Street were breaching marketing rules by promoting companies on Twitter in exchange for gifts. The allegations were made in the Channel 4 Dispatches documentary Celebs,...
