Jul 30, 2013 | Facebook marketing, Online advertising, Search engine marketing, Social media, Twitter marketing
Customer acquisitions gained via email marketing has quadrupled since 2009, with email delivering more customers than Facebook or Twitter, but less than search, according to a new US-based study. The report, from marketing software provider Custora, found that email...
Jul 30, 2013 | Facebook marketing, Social media, Twitter marketing
Using hashtags in Facebook posts have been slow to take off on the social network, with most brands neglecting the new technique, according to new data. Read the full report on Slideshare below: REPORT: Facebook Hashtags, Post Engagement, And Industry Leaders –...
Jul 26, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
This month the world’s media focused on one couple and one baby – attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny...
Jul 26, 2013 | Facebook marketing, Social media, Twitter marketing
Not all social media fans behave in the same way. From ‘deal seekers’ to ‘ranters’, this infographic from ReachLocal looks at the top 7 types of social media users, and how brands can make the most of them. Source: http://www.reachlocal.co.uk/
Jul 26, 2013 | Regulation, Social media, Twitter marketing
Twitter has come under fire for posting fake tweets from real users ito promote its new ad platform. Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari – so sorry about the confusion earlier today. We're fixing the problem now.— Twitter Advertising...
Jul 22, 2013 | Facebook marketing, Social media, Twitter marketing
Twitter founder Biz Stone has offered up some advice for rival Facebook- give users an ad free version of the social network for a $10 monthly fee. Writing on blog platform Medium, Stone admitted he only returned to using Facebook recently, but noticed a potential new...
Jul 19, 2013 | Social media, Twitter marketing
The Bank of America has run into criticism this month for using bots to reply to political criticisms on Twitter… only to reveal that the ‘bots’ were actually employees using a rather inflexible and irrelevant customer service script. Just got chased away by #NYPD 4...
Jul 16, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Danone has picked Coupons.com to run a product sampling campaign via Facebook, as the firm looks to promote the new range of super thick yogurts, danio. In the first social media campaign of its kind for the brand, and following the success of the June #makemybreak...
Jul 9, 2013 | Content marketing, Social media, Twitter marketing
Despite its phenomenal growth in recent years as a social news and information feed, Twitter is still trumped by traditional news agencies when it comes to breaking news first, according to a new report. The research, conducted by scientists at the Universities of...
Jul 5, 2013 | Online advertising, Social media, Twitter marketing
Twitter is to display ads based on a user’s browsing habits, as the social network looks to attract more advertisers to its site with a set of online behaviour advertising tools. The social networking site said it will be “experimenting with a way to make...
Jul 5, 2013 | Content marketing, Facebook marketing, Mobile, Social media, Twitter marketing
The battle between the short form video apps continues this week, with Twitter’s Vine adding 15 channels and a ‘revining’ feature to win back users from Instagram. The Twitter-owned app issued its biggest update to date for iOS Wednesday, bringing a number of new...
Jul 2, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With so many social media channels and tools available, which one is right for your brand’s campaign? From social commerce tools to crowd-sourcing platforms, the latest version of Brian Solis’ ‘Conversation Prism’ looks at the social media landscape from a marketers...
Jul 1, 2013 | Social media, Twitter marketing
Twitter has expanded its Ads API partners, providing more ways for marketers to scale campaigns on the social network. The move will let these partners integrate the Twitter Ads API directly into their own advertising platforms. Initially launched back in February,...
Jun 25, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
40% of top retail food brands are not using social media to promote their brands, with many neglecting Twitter and missing out on sales as a result, according to new research. The Visceral Business Social Food Study, commissioned by Visceral Business and conducted by...
Jun 24, 2013 | Facebook marketing, Social media, Twitter marketing
From their money to their media, Boomers and Millennials exhibit vastly different behaviors and habits. Yet, despite being born 30 years apart, these two mega-generations have something in common: they’re in demand by advertisers wishing to attract their...
Jun 13, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook has added Twitter-style clickable hashtags, letting users quickly find similar topics and like-minded users across the site, while giving marketers a new channel for their social media ad targeting. Now, adding the “#” sign to a word in Facebook...
Jun 10, 2013 | Online advertising, Social media, Twitter marketing
WPP has partnered with Twitter to give advertisers deeper insight into how people use the social network. The deal will see data from Twitter integrated into WPP’s existing media and analytics platforms. Both firms will also create new products and services designed...
May 24, 2013 | Regulation, Social media, Twitter marketing
Twitter is beefing up security logins for users after recent high-profile hacking attacks. The move will see Twitter let users opt in to a two-step system that would require a verification code for each sign-in. Twitter product security head Jim O’Leary said...
May 23, 2013 | CPG, Facebook marketing, Online advertising, Online video, Twitter marketing, Viral and buyrals
Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013. According to research from Unruly Media, the Dove ad is now the third most-shared all-time. Since April the video has been uploaded to 33...
May 22, 2013 | Argentina, Brazil, Facebook marketing, Latin America, Social media, Twitter marketing
Social media in Latin America continues to soar as Argentina and Brazil become the most engaged social networking markets worldwide, according to a new study. The study, from comScore, found that visitors from Argentina and Brazil is spending an average of near 10...
