May 22, 2013 | Argentina, Brazil, Chile, Colombia, Facebook marketing, Latin America, Mexico, Online advertising, Peru, Twitter marketing
Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research. The study, from comScore,...
May 20, 2013 | Social media, Twitter marketing
In the social media battle between Facebook and all other providers, this deal between Yahoo and Twitter is the latest alliance – and it’s good news for marketers wanting to extend the reach of Twitter messages. Yahoo has struck a deal with Twitter to introduce tweets...
May 20, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study. The Key to Successful Social Advertising report, from Kenshoo Social and conducted by Forrester Consulting, evaluates how...
May 1, 2013 | Mobile, Twitter marketing
Twitter is rumoured to be working on an app for Google Glass, after some tweets have been spotted featuring a photo taken from the upcoming augmented reality specs. Twitlio developer Jonathan Gottfried noticed this week yesterday that some tweets using Google Glass...
Apr 30, 2013 | Online advertising, Twitter marketing
Twitter has launched a feature that lets advertisers place Promoted Tweets in users’ timelines based on words they type in tweets. The new tool, called ‘keyword targeting in timelines’ lets advertisers place Promoted Tweets in users’ timelines based on...
Apr 26, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
This chart shows the percent change at the major US display ad companies. By 2015, Google is forecast to report 36.9% growth, this is largely attributed to the display ads on YouTube. Twitter’s growth has slowed dramatically since 2012, dropping from 93.8% to a...
Apr 24, 2013 | Online advertising, Social media, Twitter marketing
Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network. According to a report in the Financial Times, the deal will give SMG’s...
Apr 19, 2013 | Content marketing, Social media, Twitter marketing
Twitter has launched a new music app which will recommend tracks based on a user’s followers. Songs can be played directly in the app via services such as Rdio, Spotify and iTunes. The software displays songs that friends are currently listening to, alongside...
Apr 15, 2013 | Content marketing, Twitter marketing
A Twitter music app looks imminent, following the discovery of a mysterious music site and its acquisition of tune tracking service We Are Hunted. Watch this video explaining how We Are Hunted works below: Twitter has confirmed its purchase of We Are Hunted, a San...
Apr 12, 2013 | Marketing through gaming, Social media, Twitter marketing
Microsoft Creative Director Adam Orth has resigned after posting flippant remarks on Twitter over the Xbox 720’s controversial ‘always-online’ rumours, telling frustrated customers to ‘deal with it”. Last week, Orth took to Twitter to discuss the rumour...
Apr 3, 2013 | Mobile, Social media, Twitter marketing
Twitter is forecast to earn as much as $582.8 million in global ad revenue this year, going on to generate over $1 billion in 2014 according to a new report. The study, from eMarketer, predicts that mobile ad revenue will lead the growth. The report forecasts more...
Apr 3, 2013 | Social media, Twitter marketing
Twitter has revamped its business resource section with marketing tips, a glossary, and ideas on how to promote on the micro-blogging site. Twitter also released this video to give businesses an overview of what Twitter can do for them: The new business.twitter.com...
Mar 25, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact of brand sales. Revealed at Advertising Research Foundation’s...
Mar 22, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Twitter marketing
When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This...
Mar 22, 2013 | Social media, Twitter marketing
Seven years ago this week, the first tweet appeared on a then private social networking website, ‘Twittr’. The micro-blogging service has since gained an ‘E’ and 200 million users. To mark its first 7 years, Twitter has made a video documenting the growth of its...
Mar 21, 2013 | Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
The data shows that blogs are more likely to influence a consumer more than Facebook and YouTube. Bloggers tend to be more honest in their reviews, providing potential customers with impartial advice. Social networks such as Pinterest and Instagram where consumers can...
Mar 19, 2013 | Content marketing, Online advertising, Social media, Twitter marketing
Ad technology firm TBG Digital has partnered with Twitter to launch Calendar Live, a new tool that lets advertisers buy promoted tweets and run them during specific television shows as they are broadcast. Calendar Live uses a grid-like, DVR-style listing of shows...
Mar 18, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook is reportedly set to introduce Twitter-style hashtags to its news feed, as the social network looks to find more ways of grouping users together for ad targeting. On Twitter, the now iconic hashtag symbol is used as a way to group conversations and follow...
Mar 18, 2013 | Online advertising, Social media, Twitter marketing
Twitter users are spontaneously forming tribe-like communities of like-minded people who even share their own distinct languages, according to new research. The study, from Scientists from Royal Holloway, University of London, and Princeton University in New Jersey...
Mar 6, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands. After nine days of social media, national newspaper and TV...
