Super Bowl 50: How 12 big ads performed on social media
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media. Looking...Top 10 branded Vines of last year
Twitter’s short form video sharing platform Vine celebrated its third birthday this week. The company says that over 200 million people watch Vine videos (either on mobile or on the web) each month. Vine has curated the most-watched ( or ‘looped’ as...Politics case study: How smart social targeting helped Conservatives win the UK election
Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies. UK Conservative party invests 10 times more than rival in...Sina Weibo drops 140-character limit ahead of Twitter
Chinese social network Sina Weibo, often called the country’s version of Twitter, is ending its 140-character limit for user posts. The move could increase pressure on Twitter to do likewise, following reports it will get rid of its iconic 140 character limit for...Up Periscope: The rise of live streaming
With the likes of Meerkat, Periscope and even Facebook offering mobile broadcast tools, live streaming will become more popular in the year ahead, according to new data. Currently, it’s only tiny minorities of consumers who are using live-streaming apps; according to...The year in digital: The best (and worst) of marketing in 2015
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special...The Economist partners Twitter on newly launched Moments
The Economist will be one of the first publishers in the UK to partner with Twitter on Moments, a feature that helps users find relevant and topical content on the popular social-media platform. Twitter users can discover unfolding news stories and conversations via...Brit Awards, Eurovision and Leaders’ Debate most Tweeted about TV Shows of 2015
Music awards shows and reality TV competitions have driven some of the biggest moments of Twitter engagement by television viewers, accoridngto new research. The results, taken from the first 12 months of the Kantar Twitter TV Ratings, show that a combination of music...Twitter in 2015: Political chat ‘stronger than ever’
Taylor Swift and Justin Bieber were the most talked about celebrities on Twitter in 2015, but social media conversations have become increasingly political, according to new data. Look back at the most influential moments of the #YearOnTwitter:...Case study: How a celebrity influencer gave #CadburyCraveyard a new lease of life
For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer. Tweet ‘Marble’ +...Hearts or Stars? Twitter favourites icon stirs controversy
Twitter has changed the way it looks when users ‘favourite’ a post – so they are now seeing hearts instead of stars. You can say a lot with a heart. Introducing a new way to show how you feel on Twitter: https://t.co/WKBEmORXNW pic.twitter.com/G4ZGe0rDTP—...Coca-Cola turns to social media to promote Christmas truck tour
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt. Are we coming to your town? RT to find out! When we hit 500 RTs we'll...Qantas crew wears All Blacks rugby kit after losing Twitter bet
Staff at Australian airline Qantas have kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final on Saturday. .@Qantas So we’ve been thinking about this wager. How about you paint your planes like this? #AirlineWager...WTF? Twitter’s bizarre new TV ad confounds viewers
Twitter launched a new TV ad campaign last night, with a loud, garish and cartoony spot. But has the confusing mash-up alienated people new to the social network? Designed to promote the Twitter Moments feature (currently only available in the US) , the TV ad aired...Back from the dead: #CadburyCraveyard resurrects discontinued chocolate bars for Halloween
Cadbury’s is bringing one of its old chocolate bars back from the dead this Halloween, with a social media vote determining whether Cadbury Marble or Cadbury Fuse bars will make a return in a highly limited special edition.
