Oct 14, 2015 | Social media, Twitter marketing
Twitter is cutting more than 300 jobs, or roughly 8% of the company’s global workforce, as reinstalled CEO Jack Dorsey looks to boost the social netowrk’s fortunes after nearly a decade of financial losses. In a letter to employees, Dorsey said a more...
Oct 12, 2015 | Online advertising, Online video, Social media, Twitter marketing
Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth. The ‘Twitter’s Amplify’ serviced product will insert advertising into relevant videos based on categories chosen by the...
Oct 12, 2015 | Social media, Twitter marketing
Footlocker worked with NBA star James Harden to run a new Twitter campaign where he performs basketball tricks suggested by his fans- and performs forfeits if he fails. See why it’s our video viral of the week below… It's "I'm a little teapot" time...
Oct 7, 2015 | Content marketing, Social media, Twitter marketing
Twitter has launched a new feature dubbed Moments, offering the best tweets in a bid to take its social network further into the news arena. New! Find the best of Twitter in an instant with Moments: https://t.co/QAKGUSVBbT pic.twitter.com/KAjfkysVKC— Twitter...
Oct 6, 2015 | Twitter marketing
Amid rumours that Twitter could be ditching its 140-character limit on tweets, Global Web Index looks at the implications of the social media platform losing one its most iconic features. Twitter has given itself a hard time recently for what it calls disappointing...
Oct 5, 2015 | Social media, Twitter marketing
Jack Dorsey has finally been named as the chief executive of Twitter replacing Dick Costolo who left the role in July. We are naming @adambain COO of Twitter, we're working to change the composition of our Board, and I will serve as CEO of Twitter and...
Oct 5, 2015 | Twitter marketing
Twitter is considering allowing its posts to stretch beyond 140 characters, according to a news report. Re/Code cites unnamed sources that interim CEO and co-founder Jack Dorsey is spearheading a project code-named “140 Plus,” which is looking at different ways users...
Sep 21, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke. It's the cheers heard around the world! Tweet with #ShareaCoke to set a record for...
Sep 21, 2015 | Facebook marketing, Social media, Twitter marketing
With Instagram having recently opened its platform to all advertisers, new research looks at the ongoing battle between the photo-sharing site and Twitter. The study, from Global Web Index, tracks the global reach of each social media platform by territory. Last year,...
Sep 16, 2015 | Social media, Twitter marketing
The National Federation of Women’s Institutes (NFWI), the largest voluntary women’s membership organisation in the UK, celebrates its centenary today (September 16, 2015). The date marks 100 years since the first WI meeting took place in Llanfairpwll PG on...
Sep 15, 2015 | E-commerce and E-retailing, Social media, Twitter marketing
Twitter has teamed up with online payments startup Stripe to launch a new tool that lets merchants more easily sell their wares via tweets. Grab a new fall read and Downing in English Oak—a go-to pair of sunglasses for any season. Buy now from this tweet!...
Aug 26, 2015 | Regulation, Social media, Twitter marketing
Twitter has shut off access to 31 accounts that chronicled and archived the deleted tweets of politicians, diplomats and embassies around the world. The move follows the social network’s earlier blocking of Politwoops US, which archived deleted tweets by American...
Aug 24, 2015 | Search engine marketing, Twitter marketing
Six years on from their first search partnership, Twitter posts will return to Google’s desktop search results following a renewed deal between the two internet giants. The two firms agreed in May to place tweets in Google mobile search results, and that the same...
Aug 5, 2015 | Digital marketing skills, Social media, Twitter marketing
A new hashtag campaign on Twiter aims to shatter the myth than engineering is a male-only profession, encouraging female engineers to highlight their achievements on the social network. It began when Isis Anchalee, a 22-year-old platform engineer in San Francisco a...
Jul 30, 2015 | Facebook marketing, Social media, Twitter marketing
Instagram’s mobile ad revenues are set to reach $2.81bn by 2017, overtaking Google and Twitter’s mobile revenues with a little help from parent company Facebook, according to new research. Source: eMarketer eMarketer’s report, titled “Instagram...
Jul 17, 2015 | CPG, FMCG digital marketing food and beverages, India, Regulation, Social media, Twitter marketing
At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital...
Jul 15, 2015 | Facebook marketing, Social media, Twitter marketing
Nearly two-thirds (63%) of Twitter and Facebook users in the US social are getting their news from these services, according to new research. The Pew Research Center study of more than 2,000 Americans found that for both social networks, 63% of users surveyed said...
Jul 13, 2015 | Twitter marketing
Twitter has pulled a brightly flashing Vine ad from its website Friday after receiving complaints from an epilepsy charity. The original ads were posted via Vine, Twitter’s looping video platform, to promote Twitter’s #DiscoverMusic campaign, which is...
Jul 2, 2015 | E-commerce and E-retailing, Social media, Twitter marketing
Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea...
Jun 24, 2015 | Social media, Twitter marketing
Sky Arts has created a show recommendation service using Twitter, designed to direct viewers to new shows and highlight the relaunch of the channel this month. The Sky Arts Jukebox invites viewers to explore their own ‘Arts Story’ through the full range of programmes...
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