Nielsen debuts ‘TV ratings-style’ online ad metrics

The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings. The research firm will combine data provided by online partners, including Facebook, with representative panel data to...

Top brands named and shamed for web design tricks

Top brands have been accused of using tricks to deceive web users as part of a new campaign set up by a web design consultant. Harry Brignull has set up the website Dark Patterns to expose the secrets that go behind website design and the use of intentionally...

Experts trump celebs as top Twitter influencers

While many celebrities might have millions of people following their lives on the web, the most influential Tweeters are actually less known “experts”, according to new research. Researchers at Northwestern University in the US have used new technology to sift through...

Sony to launch first ‘Google TV’ set in October

Sony is to unveil what it bills as “the world’s first internet television” on 12 October in New York, with built in support for Google’s much anticipated TV service. Running on the Android operating system, the TV will also support third party apps....

Facebook to forge Web phone deal with Skype?

Facebook is trying to work out a deal to integrate Skype’s Internet phone service into the social network’s site, according to reports. Citing unnamed sources, The Wall Street Journal reports that the deal is expected to be announced in the next few weeks,...

AOL buys TechCrunch in ‘$40m deal’

AOL has bought TechCrunch for a reported amount of $40 million, as the struggling Internet giant looks to boost its audience and ad revenue with one of the most influential blogs in the technology industry. AOL Chief Executive Tim Armstrong joined TechCrunch founder...

Blackberry unveils iPad rival ‘Playbook’

Blackberry maker Research In Motion unveiled its much anticipated tablet computer that it hopes will challenge Apple’s iPad . The tablet, named BlackBerry PlayBook, has a seven-inch screen and dual facing cameras. The device also has Wi-Fi and Bluetooth but...

Facebook to go public in 2012?

Facebook is likely to go public sometime after late 2012, in what is likely to be one of the most highly anticipated initial public offerings of the decade. Speaking to Reuters, Facebook board member, venture capitalist and PayPal co-founder Peter Thiel said the...

Bing and Yahoo searches account for 33% of US queries

Last month, organic searches conducted on Yahoo were migrated to Microsoft’s search engine. While the transition happened mid-month and B2B online marketers won’t be sure exactly what effect the transition has had on SEO campaigns, recent comScore reports...

Google launches new site to showcase its latest products

Google has launched a new website, called ‘Google New’, showcasing its latest ventures, alongside information about all of its products. Google New brings together all the latest information about Google products including web search, Gmail, Google Earth and...

YouTube wins Spanish copyright case

A Spanish federal court has dismissed copyright infringement charges against Google’s YouTube that could have brought the online video service to a halt by forcing it to monitor every piece of content. Telecinco, a Spanish broadcaster, had brought the charges against...

AOL renews Google search deal for 5 years

AOL has renewed a search agreement with Google, continuing a decade-long partnership between the two online giants. The new five-year deal includes a revenue share on a per-search basis. AOL can also place its content on YouTube with both camps sharing ad revenue...