Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Email marketing frequency: How much is too much? Consumers are more receptive to email marketing than perhaps brands think, with highly active email users will tolerate up to an average of...

Cannes Lions 2015 video highlights: The best of festival

Were you too busy to make it to Cannes Lions this year? This seven-day highlights compliation brings you the best of the speeches, interviews and backstage chats from the biggest marketing event of the year. Day One Cannes Lions 2015 kicked off with a bang, with...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Global news trends: BuzzFeed, Vice and Huff Post catching BBC and CNN Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Mary Meeker’s digital trends: India tops China for mobile growth Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. The social election that wasn’t: How switchers fooled the polls While many predicted this month’s UK general election would be finally see the influence of newspapers and TV coverage...

Sky creates digital hub to share TV images

Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies. The platform has been created by multi-channel publishing experts,...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. CEOs prefer Twitter and LinkedIn to Facebook Facebook may be the most popular social network in the world, but CEOs of big companies are taking to Twitter to write their views, according to...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Google self-driving cars in 11 accidents (but all were human error) Google’s self driving have been involved in 11 crashes since they first hit the road six years ago, but most were caused...

Microsoft unveils new web browser ‘Edge’

Microsoft has confirmed its new web browser, code-named Project Spartan, will be called Microsoft Edge, set to replace Internet Explorer. The brand name was confirmed by Joe Belfiore, Microsoft’s corporate vice president of operating systems, who explained that...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Email ads ‘make £38 for every pound spent’ Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Big brands ‘appearing on sleazy website ads’ Many big brands ads from the likes of British Gas, Marks & Spencer, Cillit Bang and O2 are appearing on inappropriate websites, according to...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Global ad spend trends: Mobile to account for half worldwide spend by 2016 Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market,...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. UK first country where digital media makes up half of ad spend This year, the UK will become the first country in the world where 50% of all advertising expenditure goes on digital media,...