Jun 11, 2010 | Uncategorized
British Petroleum (BP) has purchased Google and Yahoo search terms in order to influence consumers’ views on the oil spill in the Gulf of Mexico. Matthew Whiteway at Greenlight, takes a closer look at BP’s latest attempt at damage limitation as the slick spreads… BP...
Jun 10, 2010 | Uncategorized
Facebook has launched improved analytics for websites, applications, and pages, helping website owners get further insights into how users interact with their Facebook-related content. The new Insights dashboard acts as a single source for all Facebook analytics:...
Jun 10, 2010 | Uncategorized
Trinity Mirror Group is changing its existing advertising model on Mirror.co.uk and Mirrorfootball.co.uk through a partnership with Imagini. Trinity Mirror is moving from simply selling impressions to what it claims is a far more sophisticated system which will...
Jun 9, 2010 | Uncategorized
Social networks now receive more UK Internet visits than search engines, with Facebook leading the move towards a more community-driven web, according to new research. The study, from Experian Hitwise, reveals that during May, social networks accounted for 11.88% of...
Jun 9, 2010 | Uncategorized
Companies are finally investing in analysts and developing better strategies to get the most from their business performance and analytics tools, according to research published by Econsultancy and Lynchpin. Spending on internal staff now commands more than half (53%)...
Jun 7, 2010 | Uncategorized
Facebook users now have the option of streaming their updates to websites operated by Yahoo! ad the companies both look to boost their audience reach. Facebook and Yahoo! are letting users link accounts at the world’s leading social networking service and the...
Jun 7, 2010 | Uncategorized
Detailed information about public spending over the last two years was published on Friday as part of a new government drive for greater transparency. The Treasury said it had taken an “unprecedented step” by publishing data from the Combined Online...
Jun 4, 2010 | Uncategorized
Facebook says its advertisers have more than quadrupled since the start of 2009 as marketers aim to get their products before a growing global audience. In an interview with Bloomberg, Facebook’s vice-president of global sales Mike Murphy Murphy said:...
Jun 4, 2010 | Uncategorized
Online display advertising spend in the UK declined by 5% in 2009, despite the overall online adspend rising 4.6 on the back of strong investment in search ads, according to new figures from IAB Europe. The report indicates that it wasn’t just the UK that...
Jun 4, 2010 | Uncategorized
Google is testing a new tool that integrates Twitter feeds into display ads on its popular AdWords system, according to a news report.ClickZ’s Douglas Quenqua reports that the online media giant has invited a few advertisers to test a new display-ad integration with...
Jun 3, 2010 | Uncategorized
Microsoft has revamped the homepage for MSN UK, which will start integrating Facebook and Twitter on its main page. The changes will be the first major adjustment since September 2007 and are intended to simplify the website’s design to reduce download time. A...
Jun 3, 2010 | Uncategorized
Yahoo! is expanding its social networking features available to its 280m email users- but the online media giant is keen to avoid the mistakes made by rival Google’s Buzz earlier this year. The move marks the company’s largest social networking push to date by...
Jun 3, 2010 | Uncategorized
Internet Advertising Sales Houses (IASH) – the council established to police the activities of ad networks in the UK – has voted in a newly elected Steering Committee to come into effect from 1st June 2010. The Steering Committee serves to provide leadership and...
Jun 2, 2010 | Uncategorized
Computer giant Hewlett-Packard (HP) says it plans to spend $1bn (£686m) and shed a further 9,000 jobs over three years as it creates fully-automated commercial data centres. HP, the world’s largest technology company by sales, says the job cuts will be the...
Jun 1, 2010 | Uncategorized
Google is reportedly phasing out the use of Microsoft’s operating system amongst its staff due to security concerns. According to a report in The Financial Times, the search giant has already begun to migrate its systems to the Mac OS platform. The paper cites...
Jun 1, 2010 | Uncategorized
Producers of The Hurt Locker are suing 5,000 people who allegedly downloaded copies of the Oscar-winning film from the internet in the latest attempt to fight digital piracy. In one of the largest lawsuits filed against individuals, Voltage Pictures is suing 5,000...
Jun 1, 2010 | Uncategorized
Apple has sold more than two million iPads since its launch almost two months ago. After becoming available in the US on April 3, the much-hyped tablet device took just 28 days to pass 1m sales, which was around half the time it took the iPhone. The firm began its...
Jun 1, 2010 | Uncategorized
ITV has unveiled its World Cup coverage plans, include matches streamed live online and a ‘dual screen ‘platform that lets viewers chat and watch replays and stats simultaneously. ITV said the dual screen tool will be based on its popular multimedia coverage of the...
Jun 1, 2010 | Uncategorized
Facebook has unveiled a range of new privacy, as the social network responds to user comments and concerns about privacy. Protesters had been organising boycotts over accusations the site made it too easy for criminals and stalkers to see personal information because...
Jun 1, 2010 | Uncategorized
Twitter has announced it will ban third-party paid tweets in order to better monitor its proprietary advertising service. In April, the microblogging platform unveiled the first phase of its Promoted Tweets service to disseminate information from businesses and...
