Mar 5, 2010 | Uncategorized
The switch to web marketing, email and database driven profiling has prompted marketing regulators to go on the offensive in the run up to the election. “In the past some parties have flouted the rules”, Information Commissioner Christopher Graham told us. “That’s why...
Mar 4, 2010 | Uncategorized
ITV has reported online revenue growth of £6m for 2009 on the back of an overall profit of £25m last year. The news comes as a welcome relief to the broadcaster, which made a staggering loss loss of 2.55 billion pounds in 2008. ITV attributed much of the growth to...
Mar 4, 2010 | Uncategorized
Apple is taking legal action agaianst phone manufacturer HTC, the company behind Google’s Nexus One handset and other Andriod-based smartphones, for allegedly using patents and technology seen in the iPhone.Apple claims the phone manufacturer has infringed 20 iPhone...
Mar 4, 2010 | Uncategorized
Profits at Trinity Mirror sank 41% last year as the severe economic downturn hit advertising revenues and budgets shift online. The publisher, which owns the Daily Mirror newspaper and 120 regional titles, remained cautiously optimistic, saying it had seen signs of an...
Mar 4, 2010 | Uncategorized
The Financial Times is to introduce new payment options for reading stories on FT.com, including accepting Paypal payments, as the publisher looks to bolster its successful online subscription model. John Ridding told the FT’s Digital Media and Broadcasting Conference...
Mar 3, 2010 | Uncategorized
Rupert Murdoch has hinted he may issue a lawsuit against Google if it did not stop indexing content from his media empire. In a recent interview with New York Magazine, a senior media executive claims Murdoch is ready to see the search giant in court. “He’s...
Mar 3, 2010 | Uncategorized
AOL has sold its affiliate marketing business Buy.at to UK affiliate marketing network Digital Window for an undisclosed sum. Digital Window (formerly known as Affiliate Window) has acquired Newcastle-based Perfiliate, which runs Buy.at. The deal will see Digital...
Mar 3, 2010 | Uncategorized
The BBC have confirmed its plans to cut back on its website as part of a company-wide strategy review. The corporation will cut spending on its website by 25 per cent and cut back on the number of webpages on the site by up to 50 per cent, it has been announced....
Mar 3, 2010 | Uncategorized
The proposed merger between Orange and T-Mobile in the UK has been cleared after the Office of Fair Trading withdrew a request for an EC investigation. Having investigated the merger, the EC decided that it could see no direct competition concerns relating to...
Mar 2, 2010 | Uncategorized
Google has bought online photo editing suite Picnik, in a bid to bolster the capabilities of its existing image altering and photo-sharing software Picsa. Formed in 2005, Seattle-based Picnik works directly with online photo libraries such as Flickr (owned by...
Mar 2, 2010 | Uncategorized
Swiss audience reach for top 10 parent companies, Feb 10
Mar 2, 2010 | Uncategorized
Time per person for top 10 parent companies, Swizerland, Jan 10
Mar 2, 2010 | Uncategorized
Monthly internet use: key indicators for Swiss web users, Jan 10
Mar 1, 2010 | Uncategorized
Twitter is testing a hashtag-based ad platform that might be launched in a few months, according to a news report. The move was rumoured by Seth Goldstein, CEO of socialmedia.com, during the IAB Annual Leadership Meeting 2010 in California. Declining to confirm...
Mar 1, 2010 | Uncategorized
Consumers are most likely to fork over their cash for online movies, music and games, according to a new international survey looking into paid content. The findings, from Nielsen Online, revealed that vast majority (85%) prefer that free content remain free. However,...
Mar 1, 2010 | Uncategorized
Publishers using Google’s Ad Manager system to control their sites ads will soon be moved over to DoubleClick for Publishers (DFP). Google said the move is designed to make the ad management process easier and faster for publishers. Google acquired DoubleClick in...
Mar 1, 2010 | Uncategorized
Microsoft is to give IE users the option to switch to rival browsers, including Firefox, Chrome, Opera or Safari, as part of new competition rules.The move follows a legal agreement between Microsoft and Europe’s Competition Commission in December 2009. Starting...
Mar 1, 2010 | Uncategorized
Google has completed its $125m acquisition of video compression specialist On2, as the internet giant looks to expand further into the growing online video market. The deal closed after gaining approval from On2 shareholders and was valued at $124.6m. The figure was...
Mar 1, 2010 | Uncategorized
Social networkers and businesses looking to sell to them will soon be able to use the PayPal online payment network to purchase goods and services on Facebook. The two companies announced a partnership Thursday under which Facebook will allow advertisers to use...
Mar 1, 2010 | Uncategorized
UK video-on-demand service SeeSaw has started its launch campaign, worth £5m, beginning with 10 second commercial. The campaign will start with a series of ten-second teaser ads across Channel 4’s portfolio of TV services, expanding to run on ITV, Channel Five,...
