Jan 22, 2015 | Uncategorized
SpaceX, the independent space exploration programme backed by billionaire Elon Musk, has won a $1bn (£660m) investment from Google and Fidelity Investments to boost innovation in space transport and satellite manufacturing. The cash injection represents nearly 10%...
Jan 13, 2015 | Uncategorized
Microsoft is planning on launching a new browser to co-incide with its Windows 10 operating system, due to go live later this year. The new browser may include Cortana voice recognition , digital-inking support and grouped tabbing, according to various news reports....
Dec 22, 2014 | Uncategorized
Astronauts on the International Space Station have used a 3D printer to create a new wrench, after Nasa emailed them instructions. This marks the first time that NASA has emailed an object to space. Before 3D printing, if astronauts needed something that wasn’t...
Dec 11, 2014 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social...
Dec 1, 2014 | Uncategorized
During Christmas 2014, more than half of online purchases in the UK are made on a mobile device, according to the 2015 predictions report from global technology analyst company CCS Insight. As mobile and tablet usage is reaching saturation, CCS Insight believes mobile...
Nov 27, 2014 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Rise of ‘Dark Social’ channels: Just 19% of social sharing occurs on Facebook Brands are still in the dark about three quarters of their online audience, with new research showing that UK...
Nov 25, 2014 | Uncategorized
What are the top themes and trends set to shape the affiliate agenda over the next 12 months? In this White Paper, Affilaite Window looks at the ten topics that paint a picture of the evolution of the industry. The report identifies developments that may slowly alter...
Nov 24, 2014 | Uncategorized
Advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates, according to research from Facebook. The study, from Facebook Strategic Preferred Marketing Developer...
Nov 20, 2014 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Online video effectiveness: Which formats and frequency work best? As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A...
Nov 18, 2014 | Uncategorized
News agency Reuters will no longer allow comments on its stories, instead moving all discussions to social media and online forums in a bid to avoid potentially offensive material appearing on their articles. Dan Colarusso, Executive Editor, Reuters Digital, wrote in...
Nov 17, 2014 | Uncategorized
Microsoft and Dropbox have formed a partnership to make it easier to use productivity applications on mobile devices and on the Web. The deal will let users share and edit documents, spreadsheets and other files across both services more easily. Microsoft are Dropbox...
Nov 13, 2014 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Mobile search trends: How desktop and smartphone searches differ A third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches...
Nov 12, 2014 | Uncategorized
Yahoo has bought BrightRoll, giving the online media giant a programmatic video advertising platform as the firm continues its push for more ad dollars to compete with Google and Facebook. The deal will see Yahoo’s premium desktop and mobile video advertising...
Nov 11, 2014 | Uncategorized
More kids now want money rather than gifts for Christmas. Stephanie Keller, Kantar Media TGI, Senior Marketing Executive, explains why retailers should be aware of how to advertise to youths spending their own money post-Christmas. It may only be early November, but...
Nov 11, 2014 | Uncategorized
Broadcaster Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding. The partnership with Turn is part of a wider move...
Nov 7, 2014 | Uncategorized
The first spike in online Christmas shopping in the UK will be November 25th with a projected spend of £208 million, a 51% increase over an average day’s online sales, according to a new report. The finding form part of Adobe’s Digital Index 2014 Online Holiday...
Oct 27, 2014 | Uncategorized
Google has launched a new app designed to help users sort their emails more efficiently. The service, called Inbox, can sort electronic receipts and bank statements into bundles so they can be quickly fetched. This method is similar to the way that Gmail currently...
Oct 27, 2014 | Uncategorized
Some of ad land’s most decorated copywriters have spoken out in criticism of the state of British copywriting in 2014 in a new documentary, squaring the blame with the diminished value the industry now places on the craft. Watch the film, called ‘Madmen v...
Oct 23, 2014 | Uncategorized
Rakuten has launched a new online marketplace in the UK as the Japanese ecommerce giant phases out its existing Play.com brand. The site will rival the likes of eBay and Amazon Marketplace, giving independent retailers a platform to sell their physical goods. Under...
Oct 20, 2014 | Uncategorized
Global Facebook ad budgets have increased 81% (year on year) while revenue from Facebook ads is up 162% according to new quarterly data. The report, from Kenshoo, attributes the rapid growth in Facebook advertising to the introduction of new ad types, structural...
