Oct 16, 2009 | Uncategorized
The Internet is playing an increasingly significant role in boosting brand awareness for pharmacuetical brands, a new study has found. The research, from comScore, found that exposure to online media, including a brand’s website and online ads, had a significant...
Oct 15, 2009 | Uncategorized
The Office of Fair Trading is to conduct two seperate investigations into online pricing practices. The UK trade watchdog will be examining price comparison websites, while a separate study will look into a series of activities like “drip pricing”, where...
Oct 15, 2009 | Uncategorized
Bloomberg has bought the website and print publication BusinessWeek from textbook publisher McGraw-Hill for an undisclosed sum.Bloomberg said the acquisition will strengthen the newswire’s online, television and mobile products. “We’re buying BusinessWeek to build...
Oct 15, 2009 | Uncategorized
Joost has reportedly put its UK operations into liquidation, as the online video service failed to lure web users away from rivals such as market leader YouTube. The FT reports that Joost UK was put into liquidation earlier this month. Netherlands-based Joost was...
Oct 15, 2009 | Uncategorized
UK bank First Direct is to showcase all consumer opinions via a new microsite that aggregates live comments from eight million social media sites. The site is the first time that a bank has made such a move, and aims to restore trust in the banking sector as open and...
Oct 14, 2009 | Uncategorized
European business social network Viadeo has acquired Canadian-based UNYK for an undisclosed sum. The deal will give Viadeo access to UNYK’s membership of 16 million users, which is growing at a rate of 600,000 new members each month, a smart address book product...
Oct 14, 2009 | Uncategorized
The Internet has become dominated by a small number of giant firms, with Google now the largest source of web traffic, according to a new report. Arbor Networks’ 2009 Internet Observatory Report found that five years ago, Internet traffic was proportionally...
Oct 14, 2009 | Uncategorized
When it comes to rich media ads, bigger isn’t always better, according to new research looking into the most effective display ad formats. The study, conducted by display ad provider Eyeblaster, found that the choice of right video, ad format, flash features and...
Oct 14, 2009 | Uncategorized
UK ad spend may be bottoming out, with spending on traditional media advertising falling by the smallest amount for the past six quarters and online ad spend showing its first increase since 2008, according to a new survey. The IPA/BDO Bellwether survey for the thrid...
Oct 13, 2009 | Uncategorized
YouTube and Channel 4 are reportedly about to strike a deal to stream the broadcaster’s content and advertising in full on the video sharing site. The Telegraph reports that the Google-owned site and Channel 4 have been in talks for at least the last six months and a...
Oct 13, 2009 | Uncategorized
Approximately 10% of online display ads in the US are locally targeted, according to a new comScore study of four American cities. The study is based on a new capability from comScore of identifying local advertisers in a particular market in this case four major U.S....
Oct 13, 2009 | Uncategorized
Only one in ten UK web users now pay for any form on web content, as consumers cut back on their media spending by seeking free alternatives online during the recession, according to a new survey. The poll, commissioned by KPMG and carried out by YouGov, indicated...
Oct 13, 2009 | Uncategorized
Music search engine Deezer has has raised 6.5 million Euros in a second round of funding. Based in Paris, Deezer has 10 million users in Europe, including 6 million in France. It has attracted more than one million downloads of its mobile phone apps. The funding will...
Oct 13, 2009 | Uncategorized
UK audience reach for top 10 parent companies, Aug 09
Oct 12, 2009 | Uncategorized
The first England international to be available only on the internet attracted around 250,000 subscribers, with a total estimated viewing figure of almost 500,000, organisers said on Sunday. The World Cup qualifier, won 1-0 by Ukraine, was not shown live on any UK TV...
Oct 12, 2009 | Uncategorized
YouTube now gets attracts more that one billion video views a day worldwide, as the video-sharing site marks the third anniversary of its acquisition by Google. “I’m proud to say that we have been serving well over a billion views a day on YouTube,”...
Oct 9, 2009 | Uncategorized
The Internet Advertising Bureau (IAB) has launched a site dedicated to providing consumers with clear and easy-to-understand information about online behavioural advertising including a one-stop ‘opt out’ page. The site aims to educate consumers about online ads based...
Oct 9, 2009 | Uncategorized
Amazon plans to start selling its Kindle reader in over 100 countries and territories on October 19, and the company has already started booking pre-orders for the device on its site. Amazon is selling the Kindle with U.S. & International Wireless to customers in...
Oct 9, 2009 | Uncategorized
Google has upgraded its AdSense contextual ad scheme to support high end smartphones, such as iPhones and Blackberrys. The move means Publishers using AdSense can now show up much larger ads on their mobile sites to visitors using smartphones. Previously only small...
Oct 9, 2009 | Uncategorized
Google Android will be the second most used mobile operating system in the world by 2012, according to a new report. Research group Gartner predicts that Android will overtake Research in Motion’s BlackBerry OS, the iPhone OS and Windows Mobile to capture 14.5% of the...
