Sep 23, 2009 | Uncategorized
Yahoo! is launching a global brand campaign to promote its newly revamped core products, including its media portal, email, search and online sharing tools. The embattled media giant, which has recently secured a deal with Microsoft to share search and advertising...
Sep 23, 2009 | Uncategorized
Facebook plans to work with internet research firm Nielsen to provide better measurement to advertisers. The move will see the social network run polls asking users about their attitudes and purchase intent based on display ads Facebook runs on its site. Facebook will...
Sep 23, 2009 | Uncategorized
Phorm said it is making “good progress” towards deploying its controversial advertising software, despite hitting major setbacks this year. The Internet tracking technology company has managed to narrow its losses this year. Loss before tax was $15m,...
Sep 23, 2009 | Uncategorized
MySpace has begun testing a new service that lets users sync their MySpace status updates with their Twitter feed. The new opt-in service lets users sync their status so that any update created on MySpace will appear in their Twitter feed. Conversely, any Twitter feed...
Sep 23, 2009 | Uncategorized
Facebook has closed its ‘info sharing’ online ad scheme amid privacy concerns. The Beacon system shared information about users’ information on third-party partner sites in Facebook news feeds. The move comes after the settlement of a year-old class action...
Sep 23, 2009 | Uncategorized
US visitors accounted for 54% of the growth in traffic to UK news websites in the year to August, with referrals from the Drudge Report bringing more than 10% of US visitors, according to new data. The figures, from Hitwise, show that this growth acts in stark...
Sep 22, 2009 | Uncategorized
Microsoft’s new search engine Bing now accounts for over 9% of search engine traffic in the US, gaining further ground on Google, according to new research. The data, from comScore, put Bing’s search engine US Internet search market at 9.3% during August, up...
Sep 22, 2009 | Uncategorized
Online research company comScore has partnered with web analytics firm Omniture, to measure online traffic for advertisers and publishers. The deal will see comScore integrate Omniture’s system of using cookies to track unique visitors with its own panel-based...
Sep 21, 2009 | Uncategorized
Just one in twenty (5%) of Brits who read a free news website at least once a month would stick with the site if charges were introduced, according to a new poll. The survey of more than 1,000 British adults was commissioned by paidcontent and carried out by Harris...
Sep 21, 2009 | Uncategorized
Google and Amazon have enjoyed the biggest growth in their brand value, according to a new poll. The two internet giants were the big winners in Interbrand’s annual Best Global Brands listings, reporting the highest gains in brand value. Coca-Cola came top in the list...
Sep 18, 2009 | Uncategorized
Google has bought anti-spam firm reCaptcha for an undisclosed sum, as the search giant looks to further expand its ability to organise the world’s data. reCaptcha helps protect sites from spam and fraud by assuring a response is not generated by a computer. The...
Sep 18, 2009 | Uncategorized
Google has launched an exchange service that lets advertisers and website owners buy and sell ads based on an online auction system. The system, called ‘Ad Exchange’ will emulate Google’s existing AdWords scheme, and marks the culmination of the search giants $3.1bn...
Sep 18, 2009 | Uncategorized
Twitter is reportedly in the process of raising more venture capital which will value the two-year-old business at $1bn (£600m). The Telegraph reports that Insight Venture Partners is believed to be the lead investor in the $50m funding round. Evan Williams,...
Sep 17, 2009 | Uncategorized
A company owned by the founders of Skype has filed a copyright suit against eBay and the investor group that has agreed to buy the internet telephony phone service.The company, Joltid, a Swedish firm owned by Skype founders Niklas Zennstrom and Janus Friis, says Skype...
Sep 16, 2009 | Uncategorized
Google is testing a new format that is supposed to make reading online stories as easy as flipping through a magazine, opening new contextual ad opportunities for publishers in the process. The Fast-Flip tool emulates the look and feel of reading a print magazine,...
Sep 16, 2009 | Uncategorized
Facebook has started making more money than it’s spending, for the first time since it was created in a Harvard dorm room nearly six years ago. The social networking giant attributed its new-found profitability to an upsurge in users over the past year. Making...
Sep 16, 2009 | Uncategorized
Over half of Internet users watch TV and Web simultaneously, Q2, 2009
Sep 16, 2009 | Uncategorized
Video adding to screen use, not simply migrating audiences. TV continues to gorw and remains at aseasonal all-time high, Q2 2009
Sep 16, 2009 | Uncategorized
An early snapshot of US consumers suggests viewing on the rise across all three screens (TV, Internet and mobile phone), Q2 2009
Sep 16, 2009 | Uncategorized
Snapshot of audience attention across three screens: monthly time spent viewing media by age group, Q2 2009
