Sep 30, 2014 | Uncategorized
September was another bumper month for digital marketing, with Apple Watch, Alibaba’s huge IPO and Microsoft buying Minecraft for a whopping $2bn. We also saw Facebook taking on Doubleclick with ads following users around the web for the first time. View our...
Sep 30, 2014 | Uncategorized
Yahoo and AOL have been urged to merge by an activist investor, presenting an interesting potential tie up between two troubled internet giants. Yahoo and AOL shares are up sharply after the activist investor group wrote a letter demanding the two explore combining...
Sep 22, 2014 | Uncategorized
With nearly 600 retail stores and a strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalised product recommendations for over two million registered customers. This case study looks at how the Japanese firm...
Sep 17, 2014 | Uncategorized
Paypal has taken out full page print ads in major US titles to critisie Apple’s new mobile payment system, claiming it is no safer than selfies. The ads allude to this month’s iCloud hacking scandal which exposed hundreds of compromising celebrity photos stolen from...
Sep 1, 2014 | Uncategorized
Dropbox has announced a dramatic price drop for its paid members this week, as the online storage firm looks to compete with the likes of Amazon, Microsoft and Google Drive in the growing market. Under the new scheme, Dropbox is consolidating three Pro accounts into a...
Aug 21, 2014 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Consumers ‘trust branded content almost as much as editorial’ There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from...
Aug 14, 2014 | Uncategorized
Google has teamed up with five Asian telecom firms to build a $300mn underwater cable across the Pacific Ocean to cater for rising internet use in both the US and across Asia. The project, named FASTER, will see the 9,000-kilometre fibre-optic cable stretch from two...
Aug 13, 2014 | Uncategorized
Microsoft has launched a £15 mobile phone, with no access to web services as the firm aims to kill off its low cost smartphone range to focus on its high end Windows Phone range. The Nokia 130 is priced at 19 euros ($25; £15) and will be sold with other budget...
Jul 29, 2014 | Uncategorized
Microsoft has confirmed that it is under investigation in China, as the nation’s State Administration for Industry and Commerce (SAIC) has announced that it is investigating “alleged monopoly actions”. Microsoft said in a statement: “We aim to...
Jul 28, 2014 | Uncategorized
Google Glass is to get its own barcode scanner, via eBay’s Redlaser app, opening up new channels for marketers in the process. The shopping assistant lets users scan and compare prices of products in the real world. The app isn’t limited to eBay items and can show...
Jul 25, 2014 | Uncategorized
New research from Webtrends has revealed that 68% of British 18-24 year olds are not worried about the amount of data they are sharing online with brands. Furthermore, only 23% think that data sharing will be viewed negatively in the future. However, older consumers...
Jul 24, 2014 | Uncategorized
New research from GlobalWebIndex has found that Coca-Cola, McDonald’s, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers). However, 30%...
Jul 22, 2014 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. 1 in 9 UK homes to be ‘smart’ by end of year One in nine (11%) UK households will have at least one smart system by the end of this year, rising to over one in four (27%) households in five...
Jul 22, 2014 | Uncategorized
The Russian government has reportedly been caught editing a Wikipedia page relating to crashed Malaysia Airlines flight MH17 and removing references to Russian involvement. The Telegraph reports that a Russian-language Wikipedia page about civil aviation accidents was...
Jul 21, 2014 | Uncategorized
Insurance companies could be losing precious business by underutilising loyalty schemes to reward and retain existing customers, according to a new survey of over 2,500 UK consumers. The research, carried out by The Grass Roots Group, revealed the vast majority of...
Jul 9, 2014 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Getting seen on the App Store: US and UK optimisation tactics differ (infographic) How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This...
Jul 4, 2014 | Uncategorized
Less than two years after EE launched the UK’s first 4G network, Mobile maker Ericsson has showcased tests for new 5G mobile technology capable of reaching speeds 250 times higher than current 4G. Filmed in the company’s top secret 5G development lab...
Jun 26, 2014 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Best social media posts: Funny and informative content still king The most sharable social media content is either funny or informative – or a combination of both – according to the...
Jun 25, 2014 | Uncategorized
Google plans to launch its own domain name registration service, consumers “to search, find, purchase and transfer” domain names for their business. Google said it has tied up with four firms that specialise in building websites – Squarespace, Wix,...
Jun 20, 2014 | Uncategorized
Blippar has bought augmented reality network Layar, establishing one of the biggest data footprints for consumer AR use around the world. View this video showing how Blippar works with brands such as Schwartz Flavour Shots below: Using smartphones and other devices,...
