News Corp won’t buy Twitter, keeps MySpace

Jul 9, 2009 | Uncategorized

News Corp owner Rupert Murdoch is not interested in buying popular microblogging site Twitter and will not sell its struggling social network MySpace, writes Reuters. Speaking at the Allen & Co investment bank’s Sun Valley media and technology conference,...

UK online adspend slows but market share rises

Jul 7, 2009 | Uncategorized

Growth in online adspend in the UK will reach just 0.9% during 2009, according to new data from eMarketer. According to the firm, online is finally feeling the pinch from advertising budget cuts – in particular those in the financial, motoring and retail...

Ad skipping on course for 20% as DVR sales rise in US

Jul 2, 2009 | Uncategorized

According to DVR Research Institute, 20% of US viewers will actively skip TV ads by 2011 (from 6% currently), as DVR sales continue to rise, writes Media Life. The firm estimates that DVR-enabled households will grow to 50% during the same period, from about a third...

11% of Britons ‘never make a call on their mobile’

Jul 1, 2009 | Uncategorized

More than one in ten UK mobile owners never make calls using their mobiles, instead opting to text and receive calls only, according to new research. The multi-country study released today by Lightspeed Research , shows the increasingly prominent role mobile phones...

Mobile ads get set to take off

Jun 30, 2009 | Uncategorized

The mainstreaming of digital marketing on mobile – beyond SMS – is looking increasingly strong as more researchers forecast a rapid increase in mobile adspend. At Digital Strategy we see 2010 as the year mobile marketing accelerates similar to the...

Google unveils new ‘Twitter phone’

Jun 30, 2009 | Uncategorized

Google has launched a new mobile phone that links Twitter and Facebook updates to a user’s contact book. The HTC Hero, which runs on Google’s Android platform, is aimed at rivalling recent smartphones such as Apple’s new iPhone 3Gs and Nokia’s N97...