May 20, 2009 | Uncategorized
Google’s Chief Executive Eric Schmidt has hinted that the firm may have plans for an online ad exchange, writes Revolution. The idea was first mooted back in February by Google’s President of Display Advertising David Rosenblatt, who said that any exchange...
May 20, 2009 | Uncategorized
Microsoft is expected to unveil its new search engine at the D: All Things Digital conference at the end of the month, writes The Wall Street Journal. The new service, code-named Kumo during development, is now expected to be called Bing when it launches. Bing will...
May 19, 2009 | Uncategorized
Twitter CEO and founder Biz Stone has announced he will not be running ads on the microblogging site, writes campaignlive. Speaking at a Global Technology Summit in New York, Stone ruled out a traditional advertising model in favour of a series of add-on tools and...
May 19, 2009 | Uncategorized
Overstretched British office workers are now working 2-6 hours every week in bed, explains Credant Technologies in their latest research. A quarter of UK workers are now using mobile devices (laptops, Blackberrys and mobile phones) in bed each night. Their research...
May 18, 2009 | Uncategorized
The funky microblogging social app could be close to unlocking a massive revenue stream thanks to mobile operators, writes Reuters. Twitter’s co-founder Biz Stone this week confirmed they are not introducing advertising, but instead are evaluating revenue-share...
May 14, 2009 | Uncategorized
Astonishing data from Nielsen Online shows Facebook accounting for 13% of all time online in the UK last month. It’s based on their rigorous methodology, so digital analysts can take some comfort in the accuracy of the findings. The social network accounted for 6.2bn...
May 13, 2009 | Uncategorized
New research from Webcredible has found that 52% of UK mobile phone users now access the internet using their phones. 39% of mobile internet users mostly go online to use email, while 16% mostly use their phones to access social networking sites. Just under 16%...
May 13, 2009 | Uncategorized
The first survey of UK mobile advertising revenue is now published, and the magic number weighed in at £28.6m. It may feel like a drop in the ocean compared to web ad revenues, but the growth should be north of 50% year-on-year from now on. While the use of mobiles...
May 13, 2009 | Uncategorized
Mobile ad spend creeps into the digital media mix, 2008
May 13, 2009 | Uncategorized
Nielsen Online’s latest research into online traffic has found that the UK’s top ten web brands accounted for 45% of all browsing activity in April. In addition, leading brands are continuing to grow their share: last year the top ten accounted for less...
May 13, 2009 | Uncategorized
Most heavily-used websites – share of internet time
May 13, 2009 | Uncategorized
Most heavily-used websites – share of internet time
May 12, 2009 | Uncategorized
A new study from Continental Research has shown that British gamers are highly receptive to dynamically served ads which appear during games, writes Netimperative. The research, carried out on behalf of in-game ad firm Massive Inc, found that the average ad recall...
May 7, 2009 | Uncategorized
Rajar’s latest quarterly results have found that 33.8% of British radio listeners now access radio broadcasts through digital devices. Digital listening rose 20m hours/week on the previous quarter to reach 206m hours/week. One fifth of all radio broadcast in the...
May 6, 2009 | Uncategorized
Business-related social networking site LinkedIn has now signed up over 40m members worldwide, writes Netimperative. The site has over 10m members in Europe with 2.25m registered in the UK. London now accounts for over 500,000 members alone. In the UK, new memberships...
May 5, 2009 | Uncategorized
New research from TNS Media Intelligence shows that online display advertising in the US grew 4.6% in 2008, writes ClickZ. According to the firm, internet advertising was one of only five sectors which saw positive growth during the year. Only syndicated television...
May 3, 2009 | Uncategorized
Brand StrategistMay 2009 We caught up with Michael at the Styria Digital Congress in Austria where he was talking about the changing nature of branding. Brandtner is a leading thinker on brand strategy (and lives in Rohrbach, Austria). He’s an Associate of Ries &...
Apr 30, 2009 | Uncategorized
Despite its soaring popularity, Twitter is struggling to keep new users from returning to the service, with a retention rate of just 40%, according to data from Nielsen Online. This means just 40% of users that ‘twittered’ in March went on to make another micro-blog...
Apr 30, 2009 | Uncategorized
Monthly internet usage Source: Nielsen Online home and work panel monthly statistics Nielsen Online: http://www.nielsen-online.com
Apr 29, 2009 | Uncategorized
Time per person for top 10 online media groups Source: Nielsen Online home and work panel monthly statistics Nielsen Online: http://www.nielsen-online.com
