Viral marketing: Smart regulations arrive in US?

Apr 2, 2009 | Uncategorized

Latest moves from the Federal Trade Commission in the US suggest the long awaited change in culture for social marketing online is near to arrival writes the Financial Times. But interesting that this looks set to target models where there is payment in cash or kind...

Online ad expenditure up 17% to reach £3.35bn in 2008

Apr 1, 2009 | Uncategorized

Online adspend in the UK grew 17.1% during 2008 to reach £3.35bn, a year-on-year increase of £540m, according to IAB UK’s bi-annual online advertising expenditure study. In comparison, total UK advertising fell 3.5% in the same period to £17.5bn. In total,...

iPhone ‘not a top 20 handset for mobile web’

Mar 31, 2009 | Uncategorized

When it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone sits outside the top 20, according to new research. The Bango Top 20 handset list, based on Bango’s February statistics, puts the Nokia 3110c on top,...

Twitter traffic boosted by older users

Mar 30, 2009 | Uncategorized

The 25-54 year old crowd is driving most traffic to Twitter, rather than younger users that are traditionally associated with social media audiences, writes Reuters. Using February 2009 data from comScore, In fact, 18-24 year olds are 12% less likely than average to...

US online adspend tops $23.4bn in 2008

Mar 30, 2009 | Uncategorized

The latest Internet Advertising Revenue Report from the IAB US and PricewaterhouseCoopers reveals that total online ad revenues totalled $23.4bn (£15.77bn) in 2008, up 10.6% on 2007 ($21.2bn or £14.28bn). The figures represent the fifth year of consecutive record...

Skype to release iPhone client

Mar 30, 2009 | Uncategorized

Skype is to launch the first version of its VoIP service for the iPhone, writes the BBC. The service will work using the phone’s wi-fi connection but not the mobile network. Calls to other Skype users will be free although other calls will be charged. The...

22m homes now have digital TV

Mar 28, 2009 | Uncategorized

Ofcom’s latest research has found that 22.2m UK households now have digital television services on their main TV set, writes Brand Republic. The latest Digital Television Progress Report also found that multi-channel TV take-up grew from 86.1% in Q3 2007 to...

Email ‘most popular iPhone app’

Mar 26, 2009 | Uncategorized

Digital research firm comScore has unveiled for the first time its data describing iPhone users in the UK, finding that 93 per cent of iPhone owners accessed mobile media in January. According to comScore, mobile e-mail is used by 75 per cent of British iPhone owners,...

Twitter runs its first ads

Mar 24, 2009 | Uncategorized

Twitter has launched its first third-party advertisements, writes Brand Republic. The firm has launched a new website aimed at business users dubbed ExecTweets which pulls together posts from corporate executives. The site was created in conjunction with ad agency...

Average Brit will spend 7 years online

Mar 24, 2009 | Uncategorized

According to new research commissioned by online bank Smile, the average person in the UK will spend 7.2 years of their life online, writes Netimperative. This is equal to 6.1 weeks a year or 19.6 hours each week. The study found that internet users spend the most...