30m web users watch online videos in UK

Mar 17, 2009 | Uncategorized

New data from comScore has found that the UK’s total audience for online video grew 10% in the year ending January 2009, reaching 29.6m unique viewers (aged 15+), writes Netimperative. 80.1% of the total UK online audience watched a video over the internet...

Online adspend up 17% in 2008

Mar 16, 2009 | Uncategorized

The latest Quarterly Survey of Advertising Expenditure study from the Advertising Association shows that online adspend reached £3.3bn during 2008 – an increase of 17.3%, writes Brand Republic. All other media fell during 2008 as total adspend across all media...

US overtakes UK for mobile web use

Mar 12, 2009 | Uncategorized

Mobile web use in the US has risen to 29% of worldwide traffic, putting the UK in second place with 20%, reports new research from Bango. There are now 245m subscribers with mobile web access in the US. In addition the US is now the fastest growing country for mobile...

Three quarters of all global messages are sent by mobile

Mar 11, 2009 | Uncategorized

TNS Global has found that 74% of the world’s digital messages were sent via mobile devices in January 2009 – a 15% year-on-year rise. In emerging markets the figure is even more striking, with 9 out of 10 messages being sent via mobiles. Some growth is...

Google trials behavioural advertising

Mar 11, 2009 | Uncategorized

Google has launched a trial of behavioural targeted display advertising across its content network and YouTube, writes Marketing. The firm has dubbed the service “interest-based advertising” and it is in the process of approaching agencies and advertisers...

Social networks and blogs eclipse email

Mar 9, 2009 | Uncategorized

67% of the world’s online audience now use “Member communities” (including social networking sites and blogs) according to a new report from Nielsen Online, reports Brand Republic. The rise in use now puts the category in fourth place behind search,...

Facebook becomes UK’s most searched for brand

Mar 5, 2009 | Uncategorized

Searches to Facebook in the UK rocketed during the last quarter of 2008, putting the site in second place after Google.co.uk, writes Brand Republic. 1 in every 42 online searches included the term “Facebook” and the site received 52% more searches than...

IAB launches behavioural targeting good practice guide

Mar 5, 2009 | Uncategorized

IAB UK has published a new set of guidelines on behavioural targeting, writes Marketing. The trade body developed its Good Practice Principles in conjunction with 10 companies including Google, Microsoft, AOL, Yahoo! and Phorm. In addition the guidelines have also...

Skittles adopts Twitter and Wikipedia as homepages

Mar 3, 2009 | Uncategorized

Skittles has converted its site into a social media hub, using sites such Twitter, Facebook and Wikipedia in a bid to engage consumers. The brand, owned by confectioner Mars, recruited agency.com for the site redesign. The site now links to user-submitted information...

Online sales to reach £56bn by 2014

Mar 2, 2009 | Uncategorized

New figures from Forrester reveal that consumers are continuing to head online to make purchases, writes Netimperative. The firm predicts that sales will continue to rise by 6% a year, reaching £56bn by 2014. The number of online shoppers is also expected to grow from...