Jun 18, 2014 | Uncategorized
Unlike many other digital news sites, Buzzfeed decided not to run banner ads from the beginning. An early proponent of the brands as publishers movement, Buzzfeed instead encouraged advertisers to create native advertising content that would integrate seamlessly into...
Jun 17, 2014 | Uncategorized
A quarter of all Britons will be watching the World Cup online through a device connected to the internet, according to new research. In this video, Sheila Bouman, managing director at Peer 1, talks with Olivia Sterns about the increase of UK fans viewing the World...
Jun 12, 2014 | Uncategorized
Salesforce ExactTarget Marketing Cloud has teamed up with mobile messaging app LINE, providing marketers with a range of direct mobile marketing solutions for the platform for the first time. South Korean-based LINE recently achieved 450 million users globally,...
Jun 5, 2014 | Uncategorized
Internet video services will grow to account for more than 50% of mobile data traffic in 2019 (up from around 40% today) and 4G (LTE), according to new research. The report, from telecoms firm Ericsson highlights a 65% growth in mobile data traffic between Q1 2013 and...
Jun 2, 2014 | Uncategorized
Awareness of contactless payments in the UK has made big strides, according to new research. The study, from eDigitalResearch, fond that over half (58%) of consumers now report seeing a contactless payment point or symbol, an increase from just 15% in 2012. Other key...
May 14, 2014 | Uncategorized
Yahoo has self-destructing messaging app Blink for an undisclosed sum, as the firm looks to rival SnapChat and Facebook’s WhatsApp in the growing mobile messaging market. Blink, which was launched in April 2013, will reportedly be shut down in the coming weeks so that...
May 2, 2014 | Uncategorized
Viacom, the US TV giant behind MTV and Nickelodeon, is to buy Channel 5 in a £450m deal that will net a huge profit for Richard Desmond. The move marks the first time that a US company has bought a British public-service broadcaster, and the deal is awaiting approval...
May 1, 2014 | Uncategorized
Facebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social network. Watch this video demonstrating how the ads work here: Revealed at its annual F8 developer conference, the...
May 1, 2014 | Uncategorized
There is a massive gap between consumers’ multi-screen shopping behaviours and the current state of mobile adoption in retail, according to new research. The study, from Kenshoo and Yahoo, entitled The Mobile Opportunity Gap: An Analysis of Consumer Shopping Behaviour...
May 1, 2014 | Uncategorized
Mozilla has launched a new version of its Firefox web browser, featured a ramp if new customisation options as the firm looks to complete with Internet Explorer, Chrome and Safari in the fast moving sector. Watch this video explaining how the new browser works below;...
Apr 14, 2014 | Uncategorized
Streaming service Bloom.fm has claimed that Apple has unfairly blocked it from its iAd advertising platform, suggesting it is now seen as a rival to iTunes. Apple just banned our ads because we're "a competitive service to iTunes Radio and it is against Apple...
Mar 19, 2014 | Uncategorized
Google has cut the price plans for its Drive service dramatically, charging just a fifth of Dropbox’s prices for a monthly 100GB of data, as the internet giant gets serious about becoming the dominant player in the growing cloud storage market. Now, Google Drive users...
Mar 18, 2014 | Uncategorized
Google is adding new tools to make it easier for developers to monetise their apps through in-app ads, as well as monitor user engagement with more support for Google Analytics. Under the new update, Google Analytics will now be available directly in the AdMob...
Feb 26, 2014 | Uncategorized
Here are the top digital marketing data and statistics that caught our eye. Advertisers ‘pay 3 times more for cookie-based ads’ Online ad exchanges cost three times more for cookie-based ads that have access to data about other web sites that consumers have visited,...
Feb 10, 2014 | Uncategorized
James Dyson is investing £5m in a robotics lab, in a move that puts the vacuum tycoon in direct competition with Google in the race to produce robots that perform household chores. The research lab has been working on robotics with Imperial College in London for...
Feb 7, 2014 | Uncategorized
With the rise of Bitcoin, virtual currencies are starting to be taken seriously (or at least being seen as a threat) by the financial industry. Since its launch in 2009 the value of the currency in circulation has now risen to $10 billion. This infographic from...
Jan 15, 2014 | Uncategorized
CES has been a big conversation in the media this month, , particularly on Twitter. With varied responses to the emerging technologies, Hotwire PR/33Digital looks at the top 10 brands being talked about and the top 5 trends being mentioned Samsung was the most talked...
Jan 14, 2014 | Uncategorized
BMW has unveiled its version of self-driving cars that can “drift” around bends and slalom between cones. The new ActiveAssist feature can bring a vehicle “back into line in demanding driving situations without any input from the driver”, using...
Nov 27, 2013 | Uncategorized
Was your businesses affected by the snow and ice that hit last January? Did you lose business or perhaps suffer from absent employees as a result? With snow forecast to fall in the not too distant future, how prepared is your business? The latest infographic from...
Oct 3, 2013 | Uncategorized
Nearly a half of British employees shop or read news online during work, a third spends time on social media, but generally women waste less time than men, according to new research. The newest study by Safetica about employees’ online behaviour reveals loosening work...
