Jun 12, 2008 | Uncategorized
Mobile broadband is now cheaper than ever and ‘free’ mobile broadband could be offered as early as 2009 according to broadband comparison site Top 10 Broadband. “With competition reaching its zenith in the mobile broadband market, it is only a matter of time...
Jun 12, 2008 | Uncategorized
Mobile advertising is nearly ten times more effective on 16-24 year-olds than alternative forms of advertising, writes Telecoms.com. The findings were revealed in new research commissioned by mobile ad firm JumpTap. 9% of 16-14 year-olds said that they would probably...
Jun 10, 2008 | Uncategorized
New figures from IDC show that online ad revenues in the US rose 24% year-on-year in Q1 to reach $7.1bn (£3.6bn), writes ClickZ. IDC predict that quarterly online ad revenues will continue to grow between 15% and 20% during each quarter of this year. The firm also...
Jun 10, 2008 | Uncategorized
Total online adspend surpassed £3bn for the first time during 2007 according to new figures from the Advertising Association and WARC, writes The Guardian. Online now represents 16% of the total UK advertising market. Online grew 39.5% year-on-year to remain the...
Jun 5, 2008 | Uncategorized
The BBC is to broadcast its flagship channel BBC One online as a live video stream, writes Brand Republic. This is the first time that the corporation has broadcast one of its original analogue channels via the internet. The BBC announced the plan in its latest...
Jun 4, 2008 | Uncategorized
A new consumer study by Verdict Research has found that online retail spending grew 35% in the UK during 2007 to reach £14.7bn, writes Netimperative. Verdict expect the trend to continue as consumers become used to making make more frequent and more expensive...
Jun 3, 2008 | Uncategorized
The latest IAB Europe / PwC figures show that online adspend in Europe grew 40% during 2007 to reach €11.2bn (£8.9bn) – from €7.2bn (£5.7bn), writes ClickZ. If current trends continue, European online adspend will overtake the US market by 2010. Between them the...
May 23, 2008 | Uncategorized
The latest IAB US / PwC online adspend report puts total online ad revenues for 2007 at $21.2bn (£10.78bn) – up 26% on 2006’s record figure, writes eMarketer. Q4 2007 revenues reached $5.9bn (£3bn) – the highest ever quarterly figure and a 24%...
May 23, 2008 | Uncategorized
The latest “State of the Net” report by AMAS suggests that Irish consumers are highly influenced by online ads, writes ENN. According to the study 67-87% of visitors to 18 sites tracked went online to research offline purchases. AMAS also said that Ireland...
May 21, 2008 | Uncategorized
123play.com has launched offering over 40 mobile phone games for free in exchange for receiving mobile ad messages, writes Netimperative. The website has partnered with a number of games firms including THQ Wireless, RealArcade and Vivendi Games Mobile. Users are...
May 21, 2008 | Uncategorized
Nielsen Mobile has found that 44% of UK mobile phone subscribers are members of online social networks, writes Netimperative. 25% of this group now also use their mobiles for social-networking activities. Facebook comes top of mobile social networking sites, with...
May 21, 2008 | Uncategorized
55% of Brits send messages or emails when social networking on mobiles, Q1 2008
May 21, 2008 | Uncategorized
Facebook is the most popular social network on mobile, Q1 2008
May 21, 2008 | Uncategorized
Microsoft has now enabled advertisers to run banner ads on Windows Live Messenger and Windows Live Hotmail, writes Netimperative. The firm has launched the ads in the US, France, Spain and the UK. Microsoft also intends to roll-out keyword advertising on Live Search...
May 20, 2008 | Uncategorized
1.4m people used the BBC’s iPlayer on average each week during April as traffic rose 27%, writes Brand Republic. Traffic has nearly doubled from January’s weekly average of 750,000. Driven by “Doctor Who” and “The Apprentice” total...
May 20, 2008 | Uncategorized
Google has opened up its AdSense content network in the US to allow advertisers to serve and track ads using approved third-party providers, writes Netimperative. Previously advertisers had to use Google’s own technology for managing ads through AdSense as...
May 19, 2008 | Uncategorized
Vodafone has bought social networking and online management service ZYB for £25m. The service is targeted at mobile users and allows users to back-up and share their contact and calendar data. The service also allows PC-mobile communication using SMS, pictures and IM....
May 16, 2008 | Uncategorized
CBS is buying CNET Networks for $1.8bn (£0.91bn), writes Netimperative. The deal will propel CBS into the top 10 list of US websites with 54m unique monthly users and roughly global 200m users. CNET owns a stable of websites including ZDNet, GameSpot.com and TV.com....
May 16, 2008 | Uncategorized
Yahoo! has signed an ad partnership deal with WPP which lets the latter firm buy ads on Yahoo!’s online ad exchange, writes Brand Republic. Under the initial deal WPP-owned GroupM and 24/7 Real Media will develop a proprietary media trading platform which will...
May 15, 2008 | Uncategorized
A study from Juniper Research predicts that global Mobile Web 2.0 services (including social networking, user generated content (UGC), mobile search and mobile instant messaging) will be worth $22.4bn (£11.39bn) by 2013, from $5.5bn (£2.8bn) in 2008, writes...
