Nielsen tests online TV tracking tool

Nielsen is testing a new tool that lets TV networks track viewing of shows on their websites. The tool, called “Nielsen Digital Program Ratings,” will primarily allow networks track viewing of the shows that they stream on their own websites. Pilot partners include...

Game of Thrones (the sales and marketing version)

Much like the TV phenomenon ‘Game of Thrones’, the sales and marketing factions of large organisations are often locked in bitter internal feuds. This infographic from Pardot charts the ongoing battle and looks for ways to broker peace between these rival houses. The...

UK Government site wins 2013 Design of the Year Award

British government site GOV.UK has won the overall design award for the 2013 London Design Museum Design Awards, and was also selected as winner of the digital category. The site, a replacement for Direct.gov, lets UK citizens manage and search data related to...

Microsoft shares tumble after PC sales drop

Microsoft’s shares fell by 4.44% to $28.94 last week, following reports that the PC market is in decline amid growing demand for smartphone and tablets. Goldman Sachs recommends that investors offload their shares in the company after the home computer market...

Yahoo teams up with Dropbox

Yahoo! has struck a partnership with Dropbox to enhance its email storage and sharing abilities. The deal will make it easier for mail users to send, receive and manage attachments which will be stored by Dropbox online. In a blog post David McDowell, senior director...

Dell planning to launch $100 ‘USB-stick’ PC

Dell is planning to release a 3.5 inch PC that plugs into a web connected TV or computer monitor, in the latest example of cloud computing. The $100 device, currently being developed under the name ‘Project Ophelia’, is similar to a wide USB memory stick, and works...

Dell computers bought back by founder Michael Dell

The founder of Dell computers has bought back the company, making it a private business again after 25 years on the stock market. Dell is currently the world’s number three PC-maker, behind Lenovo and HP. Along with technology investor Silver Lake, and with...

Top 20 Shazam-tagged global adverts

Red Bull, SFR and Absolut Vodka are among the top TV advertisers in terms of Shazam tags, according to new data. Since 2011 media app Shazam has partnered with global brands to make television adverts Shazam-enabled, allowing viewers to interact with adverts and...

Google denies killing donkey with Streetview car

Trying to stay true to its mantra of ‘Don’t be Evil’, Google has assured web users that no animals were harmed in the making of its maps, after a picture surfaced on the web showing a donkey lying on the side of a road next to a Streetview car. The search engine giant...

Impact of social ads: Actions taken (US demographics)

This chart shows the actions taken after seeing social ads. Asian consumers in the US are the most engaged with social ads, and are the most likely to share, like or purchase after seeing an ad. White consumers however are the least likely to take any action after...

Web self-service ‘now main channel for customer care’

Web self-service has become the primary channel for customers sourcing information for after-sales service, according to new research. The research from customer service software company Synthetix, was undertaken amongst a diverse demographic of 500 US and UK...

Google offers free Wi-Fi in New York neighbourhood

Google is offering free public Wi-Fi internet access in southwest Chelsea in New York. The service was created via a deal with The Chelsea Improvement Company and is the first wired neighborhood in Manhattan and the largest contiguous WiFi network in New York City....

Mumsnet ramps up email marketing with eCircle

Popular UK parenting website Mumsnet has appointed eCircle to handle its eCRM campaign. Mumsnet will use eCircle’s proprietary email marketing software, eC-messenger to build automated, dynamic and personalised email campaigns which will respond to the changing...

Self driving cars- The future of travel? (Infographic)

Last year saw Google get a license to test a self driving car in the US, and several manufacturers are working on a similar concept. This infographic from InsuranceQuotes.com peeks into the future of self-driving cars… Self-driving cars sound like something out...