Aug 15, 2012 | Uncategorized
UK consumers use only four mobile apps regularly, with the most popular ones becoming part of a user’s daily routine, according to new research. The study, from user experience agency Webcredible, found that the apps used most frequently are for useful,...
Aug 15, 2012 | Uncategorized
The UK is constantly sharing content across the internet, Brits really stepped it up a gear over the past two weeks. Olympics fever gripped the UK – with over 300 billion pieces of content be shared online over the 17 day period. This infographic takes a look at how...
Aug 14, 2012 | Uncategorized
Google, Microsoft and Facebook outperform the competition with almost double the amount of total unique users in the region. View larger image
Aug 14, 2012 | Uncategorized
Salesforce.com is testing an application that lets companies build social networks for their customers to interact with the brand. Salesforce.com initially launched a ‘Chatter’ application was launched 2 years ago as an internal company tool to let employees interact,...
Aug 14, 2012 | Uncategorized
Yahoo is launching an online talk show hosted by some noteworthy guests, including “Lost” co-creator Damon Lindelof and journalist Maria Shriver. The show, called #HashOut, is pitched as the first talk show to be conducted over social media and will go...
Aug 13, 2012 | Uncategorized
Google is to cut 20% of Motorola staff after buying the company, as the internet giant looks to focus on high-end smartphones rather than feature phones, according to a report. The New York Times reports that 20% of Motorola’s workforce amounts to 4,000 people,...
Aug 13, 2012 | Uncategorized
Among UK shoppers, the top three most recognisable logos for technology brands are Microsoft, Apple and Intel. They were identified with certainty by 92.7 per cent, 86 per cent and 85.6 per cent of consumers, respectively. The study, from WPP brand Ogilvy Action,...
Aug 10, 2012 | Uncategorized
Pinterest has dropped its invitation-only policy, opening up the fast-growing online pinboard to all for the first time. From this week, anyone on the internet will be able to freely sign up for the service. Users can sign up using either their Facebook or Twitter...
Aug 9, 2012 | Uncategorized
Online ad spend growth showed the most notable growth for Europe with 12.1%. Traditional print media suffered the largest decrease in the region with newspapers and magazines posting -3.6% and -4.4% decrease in spend. View larger image
Aug 8, 2012 | Uncategorized
Following an action packed Olympic weekend in which Team GB increased their medal haul, Experian looks at how Facebook is fuelling the UK’s excitement around the Games. Team GB’s fan page has grown rapidly from less than 100,000 fans on the eve of the games to...
Aug 8, 2012 | Uncategorized
Google Chrome now owns over one third of the browser market globally, extending its lead over Microsoft’s Internet Explorer as more users make the switch. However, conflicting data still puts IE in the lead. The latest statistics from StatCounter gives Chrome a 33.8%...
Aug 8, 2012 | Uncategorized
Reckitt Benckiser has teamed two of its brands – Strepsils and Lemsip – to defeat ‘Man-Flu’ via an interactive video and social media campaign. The Australian campaign features ‘Online pamperer’ Flo, an elderly woman that offers advice on...
Aug 8, 2012 | Uncategorized
Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands. In announcing...
Aug 7, 2012 | Uncategorized
Samsung continues to lead European smartphone market, and the Galaxy manufacturer now has five of Britain’s top 10 best selling handsets. Samsung has increased its European market share to 45 per cent, while RIM has found its share in the UK fall to 10.9 per cent,...
Aug 7, 2012 | Uncategorized
Google has continued its summer clean, shutting down three more products as it focuses on its core business to compete with the likes of Apple and Facebook. Google has continued its summer clean, shutting down three more products as it focuses on its core business to...
Aug 7, 2012 | Uncategorized
KLM’s quirky ‘Meet and Seat’ passenger matchmaking campaign has already drawn many plaudits. Now it’s ramping up awareness with a number celebrity endorsements on YouTube. See why it’s our video viral of the week here… KLM Meet & Seat campaign was designed by...
Aug 6, 2012 | Uncategorized
In the period from January to April 2012, advertising expenditures in the German advertising market totaled €9.4 billion, an increase of 1.6% or €143.6 million compared to the same period in the previous year, according to new data. Across all advertising media, the...
Aug 3, 2012 | Uncategorized
Global ad giant WPP has bought Fortune Cookie, one of the UK’s longest running independent digital marketing services agencies. The acquisition was made via WPP’s interactive marketing agency Possible, buying a majority stake in Fortune Cookie. Terms of the deal were...
Aug 3, 2012 | Uncategorized
The iconic Commodore 64 has marked its 30th anniversary this week, pioneering the concept of home computing and opening the door to the likes of Atari, Microsoft and Apple. This BBC video introduces school children of today to the granddaddy of home computing to see...
Aug 3, 2012 | Uncategorized
Google has partnered with the National Football League to allow people to conduct Google+ Hangouts while preparing their teams for fantasy football. The feature will be available to those playing fantasy football on NFL.com throughout the season, so users can connect...
