Aug 2, 2012 | Uncategorized
Microsoft is phasing out its iconic Hotmail webmail service, replacing it with a new email service that combines elements of Exchange, Skype and Hotmail into one tool, as the software giant looks to regain market share lost to Google’s Gmail. The revamped...
Aug 2, 2012 | Uncategorized
Google has bought social media management tool Wildfire for $250m, as the firm looks to rival the likes of Facebook and Twitter. US-based Wildfire was co-founded four years ago by Victoria Ransom and Alain Chuard. The firm is focused on helping brands optimize their...
Aug 2, 2012 | Uncategorized
Despite the economic gloom, direct marketing spend in the UK is set to grow 7% this year, driven by investment in email and social media, according to new research from the Direct Marketing Association (DMA). The report comes just days after the Government announced...
Aug 2, 2012 | Uncategorized
The operator of Holiday Inn is under investigation for signing a potentially unlawful deal to limit discounts on rooms. The operator of Holiday Inn and Crowne Plaza hotels and two of the UK’s biggest online travel agents – Expedia and Booking.com – are...
Aug 2, 2012 | Uncategorized
London businesses are flocking to hire online freelancers, as the UK capital is coming out as the top earning city in Europe, where online hiring was up 25% over last quarter, according to a new report. The online employment report from Elance, an online employment...
Aug 2, 2012 | Uncategorized
Nearly all (94%) of consumers worry about their online privacy, and are less likely to engage with companies they do not trust, according to new report. The research, from TRUSTe, also found that 54% of consumers are now more concerned about online privacy than one...
Aug 1, 2012 | Uncategorized
Yahoo!’s former interim CEO, Ross Levinsohn, who was overlooked for the top position, is leaving the company today. The move was revealed in a regulatory filing with the Securities Exchange Commission of the US yesterday. The report stated that Levinsohn will leave...
Aug 1, 2012 | Uncategorized
The opening ceremony of the Olympic Games has set the record for the most number of views in a single day on the BBC’s iPlayer catch-up platform. Originally aired on Friday night, the Danny Boyle-directed ceremony was requested on the iPlayer 925,000 times on...
Aug 1, 2012 | Uncategorized
Mitchells & Butlers, the UK’s biggest restaurant and pub group which owns the All Bar One, Toby Carvery, Harvester and O’Neills chains amongst others, has hired digital strategy agency Underwired. Mitchells & Butlers, the UK’s biggest...
Jul 31, 2012 | Uncategorized
Apple is set to unveil its much-anticipated iPhone 5 and iPad Mini on September 12th and will be in the shops nine days later, according to a news report. Apple fansite iMore, which sites ‘credible sources within Apple’ (and is often proved accurate with predictions)...
Jul 31, 2012 | Uncategorized
LOCOG’s attempts to protect sponsors could be diverting attention to their fiercest rivals, data from global information services company Experian shows. UK traffic to the websites of Pepsi and Nike had been declining in volume in the lead up to the games, while those...
Jul 30, 2012 | Uncategorized
As the Olympics begins, McDonalds languishes at the bottom of the official sponsor’s league table in terms of Twitter buzz, according to new data. The fast food brand ranked 25th, while Coca-Cola, P&G and Omega topped the BrandWatch table created by Mediacom. The...
Jul 30, 2012 | Uncategorized
Apple considered investing in Twitter, in a deal that would have valued Twitter at around $10bn (£6.4bn) and it would also have signalled the technology giant’s eventual intention to take on Facebook. The investment would also have shown that Apple boss Tim...
Jul 30, 2012 | Uncategorized
As the Olympics gets underway, social analytics firm Socialbakers, has launched CheerMeter, a new social media tool that tracks and analyses real-time global Twitter buzz around sporting events. CheerMeter reveals hour-by-hour and day-by-day which sports, athletes,...
Jul 27, 2012 | Uncategorized
Olympic sponsor British Airways is asking supporters of the British Olympics team not to fly during the games in order to help British athletes. See why it’s our video viral of the week below… For their 2012 Olympic campaign British Airways are...
Jul 27, 2012 | Uncategorized
How can brands interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn? The infographic from Manchester agency Return on Digital, acts as a starting point for those who may be new to this arena. Source:...
Jul 27, 2012 | Uncategorized
For the first time, sales of adult fiction e-books surpassed that of traditional hardcovers. The annual survey by the Association of American Publishers and the Book Industry Study Group also found that sales of ebooks overall (that is, both fiction and non-fiction,...
Jul 27, 2012 | Uncategorized
New research published by the IAB in conjunction with its partner Ipsos MediaCT, has found that consumers are more than twice as likely to be engaged with tablet ads that are interactive. Overall, 55% of tablet users think that advertising on tablets can do things...
Jul 26, 2012 | Uncategorized
This chart depicts the yearly growth of media in terms of advertising spend. Global internet ad spend outpaced other media formats between Q1 2011 and Q1 2012 with over 12% growth.
Jul 26, 2012 | Uncategorized
The table compares US email campaign opens, clickthroughs, and conversion rates between 2012-2012. Interestingly the average open rate for 2012 was up 1.1%, and the CTR for these campaigns nearly doubled over the two year time period.
