Jul 18, 2012 | Uncategorized
TiVo has bought ad analytics company TRA for $20m, as the TV-on-demand service looks to boost its targeting abilities. TRA’s Web-based platform analyses real time tuning data combined with household purchase behaviour. TRA, which stands for “The Right...
Jul 18, 2012 | Uncategorized
Software maker Autodesk has bought social-video service Socialcam for about $60 million to expand in consumer markets. Socialcam offers a smartphone application and Web-based service that lets users capture, edit and share videos. The application, available at Apple’s...
Jul 17, 2012 | Uncategorized
Yahoo has appointed Google executive Marissa Mayer as its chief executive, becoming the firm’s third boss in a year. Mayer, 37, was Google’s 20th employee and first female engineer, has led a number of its businesses, and was credited for envisioning the clean,...
Jul 17, 2012 | Uncategorized
Sky has launched Now TV, its pay -as-you-go online TV service Now TV, offering movies from 99p or £15 for a month’s subscription. The service will initially be available for PC, Mac, and selected Android devices, with iOS devices due to get it later in July. It will...
Jul 17, 2012 | Uncategorized
LinkedIn has added “social gestures” such as “like,” “comment” and “share” as the business-based social network looks tp compete with Facebook and Google+. The new home page, which will be rolled out to all members over...
Jul 17, 2012 | Uncategorized
Amazon has launched GameConnect, a new service targeting gamers, letting developers deliver virtual goods direct to people’s Amazon game accounts. In a bid to get massively multiplayer online (MMO) gamers using the service, Amazon is offering them “exclusive in-game...
Jul 17, 2012 | Uncategorized
Facebook has bought social bookmarking firm Spool, as the firm looks to expand its mobile services amid mounting shareholder pressure. In a blog post, the Spool team said its technology makes it easier to consume content on a mobile device. “We firmly believe...
Jul 16, 2012 | Uncategorized
Fake profiles could be responsible for a significant proportion of Facebook ‘likes’, causing inflated figures that lead brands and advertisers to waste time and money on social media campaigns, according to a new report. A BBC investigation set up a site...
Jul 16, 2012 | Uncategorized
Following the announcement of Google’s Nexus 7 tablet Experian Hitwise looks at how the news had changed the way that UK consumers are searching online for tablets. The newly released Google Nexus 7 entered the rankings as the second most popular tablet for UK...
Jul 14, 2012 | Uncategorized
This marketing stunt from Cadbury involved a giant purple ‘Joyville’ branded train pulling into select stations across Australia, rewarding surprised commuters with an array of chocolate treats. The campaign was amplified through a deeply integrated social media...
Jul 14, 2012 | Uncategorized
These days every brand wants a Facebook fan page, but few brands achieve real engagement. When marketing directors asked our team to find case studies of the best Facebook fan pages, we looked for those that had great social conversations, really engaged with...
Jul 14, 2012 | Uncategorized
Groundbreaking econometric modelling from Brand Science has established online advertising’s impact on McDonald’s offline sales and helped to boost Return on Investment (ROI) by optimising media choices. Following hugely successful campaigns in Denmark and Sweden,...
Jul 13, 2012 | Uncategorized
Yahoo is investigating a breach of its system which may have exposed 400,000 user IDs. US security firm Trustedsec said the attack appeared to have originated from servers connected to Yahoo Voices, a user-generated section of the site. Over 400,000 usernames and...
Jul 12, 2012 | Uncategorized
Dropbox is doubling the capacity of its paid plans but keeping its prices the same, as the online storage market leader looks to keep ahead of rivals such as Apple’s iCloud, Google Drive and Amazon’s Cloud Drive. Dropbox’s service plans begin with 2GB of free...
Jul 12, 2012 | Uncategorized
Ad technology firm Rubicon Project has appointed Dirk Freytag to lead its activity in Germany. The former CEO of ADTECH and SVP at AOL Inc. will drive adoption of REVV, Rubicon Project’s real-time trading platform, amongst premium online publishers in the DACH...
Jul 11, 2012 | Uncategorized
Google Maps has launched a cycle-specific routing on its Maps feature in theUK, including National Cycle Network routes. A “bicycling” option will appear in the “bird’s eye view” menu (alongside traffic, photos, weather, terrain), allowing users to see cycle routes in...
Jul 8, 2012 | Uncategorized
Nielsen has acquired technology firm Vizu, which enables marketers to access and optimise online advertising effectiveness, in a bid to bolster its campaign measurement offerings. The provider of information and insights into what consumers watch and buy will...
Jul 8, 2012 | Uncategorized
Integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment, according to a new study. The research, from Responsys and Econsultancy,...
Jul 6, 2012 | Uncategorized
This chart shows the average usage of mobile phone features by American smartphone and non-smartphone owners over a three month period. 74.8% sent a text message during this period, while only 27% used their mobile for listening to music.
Jul 6, 2012 | Uncategorized
Google’s Nexus 7 tablet is due for launch in a couple of weeks, but the internet giant has admitted the iPad rival will go on sale in Europe without access to the Play Store’s music, magazines or TV shows after it failed to agree deals with the rights holders....
