Jun 19, 2012 | Uncategorized
Microsoft has announced ‘NUads’ Kinect enabled adverts for its Xbox 360, letting the viewer interact and control the experience using their bodies and voices. NUads are set to launch in the US later this year, and work like TV ads presented through the Xbox 360...
Jun 19, 2012 | Uncategorized
Yahoo has hired former Google exec and AdMeld boss Michael Barrett as its new chief of revenue. Barrett will be in charge of advertising revenue and operations worldwide at the Silicon Valley internet giant, including units in the US, Europe and Asia that will report...
Jun 19, 2012 | Uncategorized
Microsoft has launched its first touch screen tablet computer ‘Surface’, as the software giant looks to rival Google in the fast growing market. Microsoft’s latest innovation is a big change for the company which has relied on computer manufacturers to...
Jun 18, 2012 | Uncategorized
Business-based social collaboration tool Yammer has agreed to acquisition by Microsoft for $1.2 billion, according to a news report. Yammer lets organisations offer employees Twitter-like and Facebook-like functionality in a workplace setting. Employees can set up...
Jun 18, 2012 | Uncategorized
Around 40% of the money spent on accessing the web last year was spent on mobile internet usage, largely due to the growth of smartphones, according to a new report. The study, from PwC, went on to predict that mobile will account for a 46% by 2016, as more and more...
Jun 18, 2012 | Uncategorized
Australian online retailer Kogan.com has introduced a spoof ‘tax’ on Microsoft’s Internet Explorer 7 (IE7) browser. Customers who use IE7 will see a 6.8% extra surcharge on online purchases made through the firm’s site appear on their bill. However, once...
Jun 18, 2012 | Uncategorized
Social networking giant Facebook’s growth appears to be slowing down, especially in the United States, according to a report. A report, from ComScore, said that US visitors to the social media site rose five cent in April to 158 million. That’s the slowest growth rate...
Jun 18, 2012 | Uncategorized
24/7 Media, WPP’s marketing technology company, has launch of a new software development kit (SDK) for 24/7 Mobile, offering in-app ads for iOS and Android devices. The new 24/7 Mobile SDK is part of 24/7 Media’s unique 24/7 Open AdStream ad management platform that...
Jun 14, 2012 | Uncategorized
The full list of submissions for new internet address endings, allowing firms to create their own ‘.brand’ on the web, has been published. Requests to the Internet Corporation for Assigned Names and Numbers (ICANN), the global organisation co-ordinating...
Jun 14, 2012 | Uncategorized
Japanese ecommerce giant Rakuten has acquired Spanish streaming and video on demand business, Wuaki.tv. Wuaki.tv offers premium content over the Internet directly to Smart TVs. The acquisition will see Rakuten further extend its global reach as it enters the Spanish...
Jun 14, 2012 | Uncategorized
To promote it’s latest sci-fi blockbuster Prometheus, 20th Century Fox has run a viral marketing campaign to maintain online buzz before, and after, the films release. See why it’s our video viral of the week below… For cinema goers that stuck around for the end...
Jun 14, 2012 | Uncategorized
Online travel retailer lastminute.com has launched an affiliate programme with global performance marketing network, Affiliate Window. The launch of the new programme with Affiliate Window will see lastminute.com work in a more targeted and integrated approach with...
Jun 13, 2012 | Uncategorized
Google has finally struck a deal with publishing group SNE to allow the scanning and publishing of books online – ending a six-year legal spat. The dispute started in 2006 when Google first outlined plans to digitise snippets of Books for its search engine....
Jun 13, 2012 | Uncategorized
Which do US consumers prefer: In-store, online, or mobile purchases? Among U.S. consumers surveyed by Nielsen earlier this year, the answer is a resounding, “that depends…” Online purchasing was rated the “Overall favorite” by 59 percent of those surveyed, as well as...
Jun 12, 2012 | Uncategorized
Twitter has premiered its first-ever TV commercial during a NASCAR race in the US, which showed off a brand-new hashtag page that could open a new revenue stream for the micro-blogging platform. The seven 15 second commercials ran during the telecast of Sunday’s...
Jun 12, 2012 | Uncategorized
Twitter has introduced a strict set of instructions to go with its new stripped-down ‘Twitterbird’ logo. The website is getting rid of its cartoon-style bird and replacing it with a simplified, dark blue version of the famous image. A long list of rules...
Jun 12, 2012 | Uncategorized
Latest research from PricewaterhouseCoopers show internet advertising spend levels have broken all records. The US internet adspend data shows continued massive switches into online advertising from other media. Internet advertising revenues for the first quarter of...
Jun 11, 2012 | Uncategorized
Twitter has announced that revenue from promoted tweets on mobiles, which were introduced in February, have now overtaken revenue from PCs. The announcement was made by the firm’s CEO Dick Costolo, who claimed that 60% of the microblogging site’s 140m users now...
Jun 11, 2012 | Uncategorized
Napster co-founders Sean Parker and Shawn Fanning have reunited to launch a new video communication site ‘Airtime’. The duo have been creating and investing in various online start-ups individually since its shutdown, with varying degrees of success. Unlike ‘random’...
Jun 8, 2012 | Uncategorized
Vodafone and O2 have announced plans to merge their networks into a single grid, to improve coverage and accelerate the move to 4G. However, the deal does not mean customers can expect to roam between the two networks just yet. Under an agreement announced on...
