May 28, 2012 | Uncategorized
In February 2012, 13% of internet visits were related to social media, the second largest amount of visits after entertainment.
May 26, 2012 | Uncategorized
This video from Nielsen illustrates the changing habits of rural India India’s 800 million consumers. There are 250 million mobile connections in rural India (more than in urban parts of the country) representing a huge opportunity to reach consumers on the...
May 25, 2012 | Uncategorized
As more and more people connect to the Internet in India, time spent social networking is exploding (on sites like Facebook and Orkut). It’s one of the primary motivations for going online. As they do, marketers have the opportunity to reach and engage an...
May 25, 2012 | Uncategorized
UK satire website The Daily Mash has appointed 4th Screen Advertising as its exclusive mobile advertising sales partner. The Daily Mash, which launched in 2007, is the UK’s biggest current affairs satirical website, with a readership which can be generally categorised...
May 24, 2012 | Uncategorized
Google has finally completed its $12.5bn acquisition of Motorola Mobility after regulators in China gave the deal a seal of approval over the weekend. Having announced the bid back in August 2011, it has taken nearly a year of negotiations and fending off inquiries...
May 24, 2012 | Uncategorized
UK consumers find social content, such as friends’ recommendations and consumer reviews, twice as important as traditional information sources such as recommendations from sales assistants or advertising when making a purchase, according to new research. The study,...
May 24, 2012 | Uncategorized
Ad technology firm The Rubicon Project has acquired Mobsmith, a mobile advertising platform for an undisclosed sum. Mobsmith provides a mobile platform for publishers to directly sell their mobile web and in-app ad inventory on leading mobile devices. The deal will...
May 24, 2012 | Uncategorized
Computer software is the most visited retail category in India, and the only one which greatly outpaces global averages.
May 23, 2012 | Uncategorized
Google’s Chrome browser has surpassed longtime frontrunner Internet Explorer as the most popular browser in the world, accoding to new data. The results have been contested by Microsoft, which claims the findings are based on flawed data. According to...
May 23, 2012 | Uncategorized
Slow running and unreliable websites are still a major gripe for British Internet users, causing over a third of customers to never come back, according to new research. The study, from 1 and 1 Internet, With 71 per cent of UK web users regularly inconvenienced by...
May 23, 2012 | Uncategorized
The UK’s top bookseller Waterstones is to sell Amazon’s Kindle book-reader and launch other Kindle digital services. Waterstones says the deal will be integrated with its current store refurbishment scheme, which is creating dedicated areas for digital books,...
May 22, 2012 | Uncategorized
Spotify is embarking on a new funding round that would value the online music streaming service at up to $4bn, according to a new report. The New York Times reports that the streaming company is on track to raise about $220 million and global investment banking and...
May 22, 2012 | Uncategorized
Amazon is considering selling ads on its new Kindlie Fire tablet homescreen, according to a newspaper report. According to an AdAge report, the retailer is meeting with various advertisers. The deal would result in a prime placement slot on the popular tablet....
May 22, 2012 | Uncategorized
IKEA UK has begun a new email and social media campaign that utilises Pinterest to promote its new Indian-inspired ‘True Blue’ collection. Interest in the campaign, which is also using giant social network Facebook, will initially be driven by an email to...
May 22, 2012 | Uncategorized
Yahoo has finally reached an agreement with Alibaba Group for a phased sell off of its stake in China’s biggest internet group, following years of negotiation. The deal will consist of a first phse, that will see Alibaba buy back half the 40% stake owned by...
May 22, 2012 | Uncategorized
Ad giant WPP has become the first foreign advertising group to invest in Myanmar (formerly known as Burma) since Western sanctions were lifted. New York-based Ogilvy & Mather, part of the WPP group, said on Monday it had agreed to buy a stake in Myanmar’s...
May 18, 2012 | Uncategorized
To make it into Apple’s lucrative ‘top free 25 list’, apps require approximately 38,400 daily downloads, according to new data. The research, from app tracking firm Distimo, used the company’s monitoring tool to calculate apps downloaded. The study found that...
May 18, 2012 | Uncategorized
Social media ‘pinboard’ Pinterest has won $100m (£63m) in funding from Japanese internet retailing giant Rakuten and existing investors. Rakuten, one of the world’s top 10 internet companies, said the money would be used to improve Pinterest’s service and expand...
May 18, 2012 | Uncategorized
The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among buyers of tablets in the US, according to new research. The data, from comScore, also indicates that the larger 10″ tablets have a 39% higher content consumption rate than...
May 17, 2012 | Uncategorized
Yahoo has unveiled a new tool for online advertisers designed to take advantage of the company’s experience with big data analytics to improve the effectiveness and reach of targeted campaigns running on the portal’s network. The Genome solution is built to help...
