May 2, 2012 | Uncategorized
Last month, Facebook announced the $1 billion acquisition of photo sharing app Instagram. This is a landmark deal for the acquisition of an app but Instagram became the 10th most visited social network in the UK in March 2012, showing the increasing appetite for photo...
May 2, 2012 | Uncategorized
Last month, Procter & Gamble embarked on the company’s biggest campaign in its 174 year history, using its Olympic sponsor status to push an emotive message celebrating mothers worldwide (a key demographic for the FMCG brand). See below why it’s our video viral...
May 2, 2012 | Uncategorized
Email readership on mobile devices is on track to surpass both webmail and desktop by the end of 2012, according to new research. The study, from email certification firm Return Path, tracked mobile platforms’ impact on email viewership. Growth of mobile continues...
May 2, 2012 | Uncategorized
Nikon Coolpix is the first brand in Europe to implement an online advertising campaign using Vibrant Image, the newly launched in-image ad format from contextual marketing technology provider Vibrant. Through their media agency TED@MediaCom, Nikon’s three-month...
May 1, 2012 | Uncategorized
As connected TVs start to go on sale, new research reveals that 68% of viewers noticed the ad placements and 1 in 3 of those clicked through. The research, from Rovi Corporation, looked at Smart TV advanced advertising, conducted in the UK with Decipher Research,...
Apr 30, 2012 | Uncategorized
Music artists on Spotify need 4m Spotify plays to earn minimum wage, according to claims made by a PacketVideo executive last week. Rick Schwartz, PacketVideo’s director of connected home software, was speaking at the Connected Home Global Summit in London....
Apr 30, 2012 | Uncategorized
AOL has a new video hub for consumers that offers premium video across 14 content channels, as the firm looks to bring in high volume targeted traffic that will appeal to advertisers. The channels will include food, business, entertainment, style, tech, travel, health...
Apr 27, 2012 | Uncategorized
Mobile operator O2 has launched its much-anticipated digital wallet letting users send money using their mobile phone. The O2 Wallet is a free app to download on iPads and the majority of smartphones allowing consumers to transfer cash via their mobile, compare...
Apr 27, 2012 | Uncategorized
LBi, AMV BBDO, Wieden & Kennedy, Red Bee Media and Budweiser were this month honoured at the IAB’s annual Creative Showcase Grand Prix Awards ceremony. This video showcases the campaigns that took the top gongs at this year’s event. The campaign to promote the...
Apr 27, 2012 | Uncategorized
Spotify is expanding its US services a year after the Swedish firm entered the market, developing an Internet radio service that would directly challenge Pandora Media. Citing “two people with knowledge of the situation,” Bloomberg said the new service...
Apr 27, 2012 | Uncategorized
US-based genealogy site Ancestry.com has bought Archives.com, a family history website, for approximately $100m. The deal will see Ancestry.com bulk up its family history category for customers, while staffing up with an additional team of engineers, digital...
Apr 26, 2012 | Uncategorized
Google is tackling the growing problem of fake reviews, researching new spam detection software to prevent people ‘gaming the system’ with bogus ratings to drive traffic and sales online. A new Google-sponsored study, entitled ‘Spotting Fake Reviewer Groups in...
Apr 26, 2012 | Uncategorized
iPads and other tablets will be most users’ preferred device by 2016, with sales expected to reach 375 million, according to Forrester. Forrester analyst Frank Gillett made the claim in a blog post, adding that the company will be sharing the prediction in an upcoming...
Apr 26, 2012 | Uncategorized
Just 10% of UK firms are measuring the return on investment from their social media campaigns, despite a 50% increase in time spent on the medium, according to a new study. The study, from digital marketing firm EPiServer, indicates there is continued growth of the...
Apr 26, 2012 | Uncategorized
Marketers that fail to get to grips with Internet Service Providers’ (ISP) new spam-blocking filters are at serious risk of failing to deliver emails to the inboxes of consumers and potentially losing business for clients, according to Guy Hanson of the Direct...
Apr 26, 2012 | Uncategorized
Toyota Motor Europe has undergone a radical change to its consumer website, building a new navigation model based on eye-racking tests in a bid to boost engagement and conversions on its site. The car maker said the new site places a strong emphasis on moving users...
Apr 25, 2012 | Uncategorized
Amazon and eBay have added a Pinterest button to help shoppers share photos and comments on their favourite product finds via the social network. The move will see both online retail giants add a small red P next to the Facebook, Twitter, and email share buttons....
Apr 25, 2012 | Uncategorized
Google has launched its much-anticipated Google Drive, an online storage locker that lets users store as much as 5GB of photos, documents, music and videos for free. The cloud-based service is offering more space for a monthly fee, starting at 25 GB for $2.49 a month,...
Apr 25, 2012 | Uncategorized
Sales from in-app ads in the US and Europe will surpass sales generated from mobile web display ads, with overall mobile ad spend set to rise 85.4%, according to a new report. The study, from Strategy Analytics, also forecasts that worldwide revenue from mobile ads...
Apr 24, 2012 | Uncategorized
Vodafone has bought communications giant Cable & Wireless Worldwide, in a deal that values the firm at a reported £1.04bn. CWW is separate from Cable & Wireless Communications, also a UK-based multinational telco, as the two demerged in 2010. The move is...
