Apr 17, 2012 | Uncategorized
TV adspend in the US rose by 2.4% last year, with Procter and Gamble, AT&T and General Motors the biggest spenders, according to research. The findings, from research from Kantar Media, indicate that the adspend on syndicated national segment is up 15.4%....
Apr 17, 2012 | Uncategorized
There are currently 3.7 million empty nesters in the UK with a total disposable income of £288 million, more than double that of those with children still living at home (£102 million), according to new research. The research, from Emptynesting.co.uk, a magazine and...
Apr 13, 2012 | Uncategorized
This video viral from Samsung shows promotes its latest smartphone/ tablet hybrid by showing that bigger is better… quite literally. The ad has already notched up over 2.5m YouTube views in less than 2 weeks. See why it’s our video viral of the week below… The...
Apr 13, 2012 | Uncategorized
Half (50%) of online customer feedback comes from those that bought products instore, according to new research. The findings, from Bazaarvoice’s Conversation Index, are based on more than 11 million pieces of user-generated content created over the past three to six...
Apr 13, 2012 | Uncategorized
$4.4bn is what the online film industry will be worth within five years. Online movie audience data has been trending upwards steeply and now Global Industry Analysts are forecasting a boom in paid subscriptions and paid downloads. Here’s why… A Global Industry...
Apr 13, 2012 | Uncategorized
Agreeing the approach for internet audience measurement research is no easy task. Each country that has created a standardised industry currency for internet audience measurement has worked through a painstaking process of agreeing standards and setting up tenders....
Apr 12, 2012 | Uncategorized
The Associated Press has launched AP Video Hub, a global online video news platform, in a bid to attract online news publishers and portals to its services. The beta launch forms part of a new strategy at the global news agency, as it looks to branch out from its...
Apr 12, 2012 | Uncategorized
Just under half of all UK online shoppers abandoned a shopping basket during 2011, representing £1.02bn in value, according to new research. The study, from Experian, indicates that one in five of these abandoned transactions were not taken elsewhere as individuals...
Apr 12, 2012 | Uncategorized
Ford is launching an online reality TV show in partnership with Yahoo in the US. The car maker will promote its Focus Electric model during an online reality program called “Plugged In.” The online program will begin in May, when Ford’s Focus Electric model will be...
Apr 11, 2012 | Uncategorized
Pinterest has become the third most visited social network in the US, overtaking LinkedIn, according to new data. The study, from Experian Hitwise, puts the social media ‘pinboard’ behind Twitter and Facebook in terms of visits (not unique visits). The report doesn’t...
Apr 11, 2012 | Uncategorized
AOL is to sell more than 800 technology patents and related applications to Microsoft for about $1.06bn, as the embattled online giant looks to return cash to investors. The move marks the latest episode in an increasingly expensive battle for intellectual property,...
Apr 11, 2012 | Uncategorized
Betting firm Paddy Power has opened the betting on Facebook’s next acquisition following the social networks purchase of photo-sharing app Instagram. The early favourite in the betting is mobile phone location service Foursquare at 4/1 followed by note taking service...
Apr 11, 2012 | Uncategorized
Government funded body e-Placement Scotland is calling for employers and students to get behind a new initiative: ‘Let’s Get Paid’. The initiative aims to promote the importance of offering paid work experience for computing and IT students in Scotland. The...
Apr 10, 2012 | Uncategorized
Google has revealed details of its research into augmented reality glasses, as part of a bid to introduce wearable computing into the mainstream technology industry. The firm released a short video demonstrating how the technology, still in development, could work....
Apr 10, 2012 | Uncategorized
Internet telephony firm Skype has launched a controversial outdoor ad campaign suggesting some of the world’s biggest social networks are ‘degrading humanity’. The ads form part of a $12m marketing campaign encouraging users to switch from Facebook and Twitter to...
Apr 10, 2012 | Uncategorized
Sunday is the most engaging day for FMCG and telecoms brands on social media, while Tuesdays are best for Automotive sector, according to new research. The study, from Socialbakers, indicates that lazy Sundays are primetime for capturing the wandering eyes of fans on...
Apr 10, 2012 | Uncategorized
24/7 Real Media WPP’s digital marketing technology company has unveiled a new name and brand: 24/7 Media, Inc. In addition, the company also announced the launch of a new business unit: Real Media Group. “At a time when the digital marketing landscape has become more...
Apr 10, 2012 | Uncategorized
Apple is set to become the world’s first 41 trillion company by 2014, according to Piper Jaffray analyst Gene Munster, boosted by sales of iPhones, iPads and Mac computers. Munster says that Apple should target USD910 per share within 12 months, buoyed by potential...
Apr 10, 2012 | Uncategorized
Pottermore’s Harry Potter e-book sales were worth “over £1m” in the first three days following publication on 27th March. The figures were revealed the business’ chief executive Charlie Redmayne speaking to Radio Litopia’s “The...
Apr 5, 2012 | Uncategorized
Yahoo is set to axe around 2,000 jobs, representing 15% of its workforce, according to reports. The cuts will be made across the company, although Yahoo’s product division is expected to be hardest hit. The move will add to the internet giant’s woes as it...
