Apr 5, 2012 | Uncategorized
Google has launched real-time service alerts for the London Underground, keeping commuters and travellers notified of any potential disruptions to their journeys. The service works on UK Google Maps website and on Android devices, and includes planned engineering...
Apr 5, 2012 | Uncategorized
Tesco has axed its second-hand car sales website after just a year – because it did not have enough cars to list on the website. The shutdown was announced on the Tescocars.com website with the words, “Following a review of the business model we and Carsite, our...
Apr 4, 2012 | Uncategorized
Online and mobile advertising leapt by 14.4% in 2011, to reach £4.8bn, marking a £687m rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers. Despite the backdrop of a depressed UK...
Apr 4, 2012 | Uncategorized
It’s official. Britain is worse than Lithuania when it comes to customer service, according to a survey of 2000 British firms and consumers. The survey, commissioned by live chat software provider Netop, found that today’s customers want to connect fast, and engage...
Apr 4, 2012 | Uncategorized
Social media ‘pinboard’ Pinterest is on the rise, and this campaign from Kotex is a fine example of how brands can use the popular social media Pinboard to boost their followers and create a lasting brand impact. Find out why it’s our viral of the week below…. The...
Apr 3, 2012 | Uncategorized
Yahoo could be set to begin laying off thousands of employees as early as this week, as the Internet giant’s new chief executive finalises a major new strategy for the internet firm. The Sunday Times reported that the move could see the groups search division come...
Apr 2, 2012 | Uncategorized
This year’s crop of April’s fools jokes are among some of the strangest yet, including Google maps going low-fi with an 8-bit version, a one inch notebook and Hungry Hippos going iPad compatible. We provide a round-up from some of the best from yesterday’s...
Apr 2, 2012 | Uncategorized
Research in Motion, the maker of Blackberry smartphones, has announced a new focus on business customers after it suffered a further $125m loss. The Canadian company made a net loss for the three months to 3 March of $125m (£78m), compared with a profit of $934m a...
Apr 2, 2012 | Uncategorized
UK Chancellor George Osborne opened Google Campus last week, a new centre offering desk space and mentoring for technology companies. Campus is situated in the Old Street area of east London, an area dubbed the Silicon Roundabout. The new building incorporates...
Apr 2, 2012 | Uncategorized
Google is planning to sell branded tablets directly to consumers through an online store, as it tries to wrestle away market share from the Apple iPad. According to The Wall Street Journal, the search giant plans to sell a number of co-branded tablets, which are...
Apr 2, 2012 | Uncategorized
More than eight out of 10 (82%) PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable, according to new research. The study, from DWPub, polled 252 PR professionals in March 2012. The results formed part of a...
Apr 2, 2012 | Uncategorized
While 50% of all top sites have a Facebook plug-in and 43% have a Twitter plug-in, it turns out that only 29% of the Top 100 UK Travel Retail Sites have any social plugin at all. A new infographic from Tagman looks at why travel sites need to invest in social plugins...
Mar 30, 2012 | Uncategorized
A large portion of ad impressions in the US are not delivered according to plan, with the quality of ad delivery varying based on factors including site, placement, creative and targeting strategy, according to a new report. The study, from comScore, highlights the...
Mar 29, 2012 | Uncategorized
New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey. The music streaming service came top of the list, with 83.5% of respondents...
Mar 29, 2012 | Uncategorized
Google still leads the way as the most visited web property in the USA, while this year’s Super Bowl commercials drove an increase in visits to automobile sites, according to new research. The study, from comScore, looked at US web activity at the top online...
Mar 29, 2012 | Uncategorized
Microsoft has apologised after initially refusing to reward a tech writer who “smoked” a Windows Phone using an Android handset, as part of a new in-store competition to promote its new smartphone range. Microsoft has now rewarded a new laptop and Windows...
Mar 29, 2012 | Uncategorized
Although not strictly a marketing campaign, this comic skit featuring Will Ferrell highlights how Twitter has bridged the gap between celebrities and the general public, as the micro-blogging platform turns 6 this month. Twitter turned six years old this week, and to...
Mar 29, 2012 | Uncategorized
ITV has picked 4th Screen Advertising to deliver creative mobile ad campaigns across its entire range of news, sport and entertainment apps and mobile sites. The ads will be integrated across ITV’s mobile inventory including apps and mobile sites for news, sport...
Mar 28, 2012 | Uncategorized
Former social networking pioneer Friends Reunited has relaunched under new management and with a renewed focus on ‘shared memories’. The new-look site lets users create their own ‘memory boxes’, as part of its emphasis on online nostalgia. These boxes can...
Mar 28, 2012 | Uncategorized
Microsoft has begun blocking links to The Pirate Bay’s website on its Windows Live Messenger platform. The software giant claimed that it had acted to combat malware, rather than piracy. Users who attempt to add The Pirate Bay links to their messages prompt a...
