Feb 8, 2012 | Uncategorized
The latest online eye-tracking studies for dating sites confirmed all the stereotypes: Guys look at the pictures while women read the text. Find out more from the study and think about what this means for your marketing campaigns… The new study, from user experience...
Feb 8, 2012 | Uncategorized
The switch to online retailing continues to be fast with US year on year growth at14% based on comparable Q4 results for 2010 vs 2011. The latest online retail spend data shows continued steep rises as the purchase of groceries and mainstream consumer products...
Feb 8, 2012 | Uncategorized
The average broadband speed in the UK has increased 22% in the past year, largely due to consumers upgrading to higher-speed packages. In November 2011, the average speed for broadband in the UK was 7.6 megabits compared to 6.2 megabits a year earlier, according to...
Feb 7, 2012 | Uncategorized
A one-word tweet from author Stephen Fry has boosted the career of an aspiring singer – after it increased traffic to his latest video by two million people. After simply posting the word “Wow” with a link to the video of Leeds-born songwriter Jon Gomm’s latest...
Feb 6, 2012 | Uncategorized
Twitter has become a powerful marketing tool, but what techniques actually work when it comes to micro-blogging, and what tactics should be avoided? A study based on 43,000 responses to Tweets has uncovered what people like (and loathe) about Twitter posts. The...
Feb 6, 2012 | Uncategorized
Online news provider The Huffington Post is planning launch a live streaming video channel, offring an online rival to traditional 24 hour TV news networks. The new service is set to launch this summer, offering 12 hours of original programming 5 days a week. Roy...
Feb 6, 2012 | Uncategorized
AOL posted higher than expected final quarter finacial results for 2011, with display ad revenue up to $363.8 million, up 10% from $331.6 million a year ago. After several years of display ad declines, AOL is facing some easier comparisons, but growth in the fourth...
Feb 6, 2012 | Uncategorized
The number of web-connected devices will grow more than fourfold by 2020, reaching 50 billion in total, according to new report. The forecast, from networking giant Cisco, also asserts that there will be more than 7 billion mobile devices globally by 2015, and that a...
Feb 3, 2012 | Uncategorized
The number of online radio listeners in the UK rose 16.4% during 2011, accounting for 29.1% of the total audience, according to the latest RAJAR figures. Although both internet radio, now 3.4% of the market, and digital TV, 4.5% of the market, have recorded healthy...
Feb 3, 2012 | Uncategorized
Facebook announced it will make the Timeline profile mandatory for all users in coming weeks, inciting mixed reactions from users. The Timeline offers a linear, chronological display of activity and makes archived Facebook data readily available. The profile features...
Feb 3, 2012 | Uncategorized
Cable and Wireless plans to end its fixed-line dial-up internet service in Guernsey before the end of the year. The ISP said there were about 380 households that still use the service, which will end on 30 November. Jess Bisson, marketing and PR manager, said:...
Feb 2, 2012 | Uncategorized
Facebook has unveiled plans for its much-aniticipated stock market flotation, seeking to raise $5bn (£3.16bn), about half the amount many analysts expected. The move has also revealed the social network’s complete user figures and revenues for last year. Despite...
Feb 2, 2012 | Uncategorized
UK ad watchdog the Advertising Standards Authority (ASA) has ordered TripAdvisor to rewrite some of its marketing claims, following complaints by hotels that the site had said that its holiday reviews could be “trusted”. The ASA said it was concerned that...
Feb 2, 2012 | Uncategorized
Sainsbury’s has bowed to a social media campaign urging the supermarket to rename its Tiger Bread to ‘Giraffe Bread’ on the advice of a 3-year-old girl. The new Giraffe loaves went on sale this week, eight months after toddler Lily Robinson sent a...
Feb 2, 2012 | Uncategorized
The high-profile launch of Apple’s iPhone 4S in autum had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone, according to new research from Nielsen. Among recent acquirers, meaning those who said they got a new device within the past...
Feb 2, 2012 | Uncategorized
Google continued to lead the US as the most visited site in December, with women’s network iVillage the highest riser, according to new data from comScore. The holiday shopping season continued its momentum into December, propelling Retail and Shipping sites to annual...
Feb 2, 2012 | Uncategorized
A doubling in UK sales of its Kindle ebook reader failed to stop Amazon – the world’s biggest online retailer – suffering a profits slump. The Seattle-based group said sales rose 35% to $17.4bn (£11bn) in the final quarter of 2011 as the number of Kindles...
Feb 1, 2012 | Uncategorized
The co-founder of Bebo has denied claims the social networking site has shut down, following the site going offline on Monday night. According to reports Bebo has been taken offline because of technical problems. Founded in 2005, Bebo was the most popular social...
Feb 1, 2012 | Uncategorized
While 73% of consumers now access websites on mobile devices, only 20% of companies have a mobile-optimised site, according to new research. The study, from EPiServer, reveals the extent to which UK companies are failing to meet consumer expectations for mobile...
Jan 31, 2012 | Uncategorized
This month saw payday lender Wonga pull a section of its website which suggested payday loans could be viewed as an alternative to making use of a student loan, following mass outrage. The firm said the main purpose of the content was search engine optimisation (SEO)....
