Sep 15, 2017 | Uncategorized
comScore has extended access to its free viewability measurement solution around the globe.
Sep 15, 2017 | Uncategorized
A ‘raising bee’ (a gathering of people to give assistance) in the North West digital community is helping tackle the ever-increasing issue of homelessness, not only in Manchester but other cities around the UK.
Sep 13, 2017 | Uncategorized
Test excert
Aug 4, 2017 | Uncategorized
Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research. The study, from GfK, indicates that emerging Asian countries led the demand growth with a 13 percent...
Aug 2, 2017 | Uncategorized
The IAB Tech Lab has released the New Standard Ad Portfolio, a set of recommendations for advertisers deciding on which format and device to reach consumers. The portfolio devised by the IAB focusses on the reality of user experience in a digital media world of...
Jul 19, 2017 | Uncategorized
The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary. Sheffield-headquartered agency Jaywing was tasked with creating...
Jul 18, 2017 | Uncategorized
Snapchat has launched “Snap Publisher”, helping advertisers create their own ads for the service from within a normal browser. The tool gives potential advertisers a number of basic ad templates to choose from, which can then be customised with company...
Jul 14, 2017 | Uncategorized
Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research. The findings come from a study by Searchmetrics which analysed the Google.com...
Jul 13, 2017 | Uncategorized
This week, Microsoft hosted the Microsoft AI media event in London to discuss the intersection of AI, people and society and Microsoft’s role and responsibility across this growing technology. The core of Microsoft as a business is to make AI available to everyone –...
Jul 5, 2017 | Uncategorized
Customers of Citi in the UK and Paysafe are the first to benefit from Decision Intelligence, the first use of artificial intelligence implemented on a global scale directly on the Mastercard network. Decision Intelligence is a comprehensive fraud decisioning service....
Jul 3, 2017 | Uncategorized
The mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm. This case study looks at how the app allowed men to test fertility from the comfort of their own home. Case study summary • Recruit Lifestyle wanted to highlight to...
Jun 23, 2017 | Uncategorized
Almost half of marketers (49%) contact their organisation’s IT department at least once a week to carry out their marketing role effectively, according to new research. The study, from from digital content and commerce provider Episerver, in its State of Digital...
Jun 23, 2017 | Uncategorized
Amazon Prime Day has become a major peak day for ecommerce market, but many think it’s all about Amazon Retail and Amazon Prime membership. However, the figures show that 3rd party retailers are also benefiting from this and are reporting massive sales volumes on the...
Jun 8, 2017 | Uncategorized
When it comes to website design, The Green Party is firmly in the lead, whilst the Lib Dems are lingering in last place, according to new research. The tests carried out by Dynatrace looked at political party websites in the run-up to the General Election, to find out...
Jun 5, 2017 | Uncategorized
Middle managers be warned, a new study has announced the 50 most annoying phrases heard in UK offices. Phrases like ‘No ‘I’ in team’, ‘to ‘ping’ an email’ and ‘singing from the same hymn sheet’ are among the most irritating work related soundbites heard around the...
Jun 1, 2017 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Mobile ad blocking trends: frustration key motive Ad blocking continues to be a controversial subject, but only half of US users are aware of filtering software, according to a new report....
Jun 1, 2017 | Uncategorized
Three of the UK’s biggest mortgage providers have hit rock bottom when it comes to online experiences, according to research from financial experience design agency Dock9. In a report looking at the best and worst online experiences for 19 major mortgage...
May 24, 2017 | Uncategorized
Sony Music US Latin has teamed up with location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’. . By placing digital content in the physical world, in the UK and globally, Landmrk’s platform gives fans of the Colombian...
Apr 20, 2017 | Uncategorized
A vast 62% of web users are using music-streaming services, but just 13% are paying, according to new research from Global Web Index. This month Spotify announced a deal with Universal Music, that new albums from certain artists on the record label will only be...
Apr 20, 2017 | Uncategorized
Malaysia Airlines has become the first airline to sign up for a light tracking partnership with SITAONAIR, Aireon and FlightAware. Under the agreement, all Malaysia Airlines aircraft will have access to minute-by-minute, 100% global, flight tracking data, delivered by...
