Apr 18, 2017 | Uncategorized
Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events. By delivering personalised, location-powered ads based on moments like sporting events, changes in the weather or even stock...
Apr 12, 2017 | Uncategorized
Only 11% of people are certain that Pinterest and LinkedIn will be used in a decade and only 14% are confident that Snapchat will still exist, according to new research. The international study from Mailjet has revealed gloomy prospects for communication channels...
Mar 23, 2017 | Uncategorized
The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The Coalition for Better Ads,...
Mar 20, 2017 | Uncategorized
A chart-topping game that’s been sweeping the globe has been launched for the Amazon Echo and now boasts voice assistant Alexa as its game host. And initial reaction to the voice game, by players trialling the technology, has been that it’s even more addictive than...
Mar 15, 2017 | Uncategorized
The Internet Advertising Bureau (IAB) UK has appointed Snap Inc’s James Chandler in the newly created role of Chief Marketing Officer. The move comes as the IAB UK announces a new C-suite to deliver CEO’s vision of positivity in digital. In January, newly appointed...
Feb 27, 2017 | Uncategorized
Global media agency Carat has analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement being made on 26th February. This has involved aggregating data from Twitter (from the month of February) to...
Jan 17, 2017 | Uncategorized
Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study. The study, from Deloitte, also suggests that advertising account for nearly 6 million jobs across the EU and 4.6% of total GDP. This is the first-ever EU-wide report to...
Nov 10, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. The 4 content sharing hotspots of Christmas: A goldmine for marketers On the eve of John Lewis’ Xmas ad launch, a new study reveals 4 key “hotspots” of Christmas-related...
Nov 3, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Is web analytics ‘under-reporting’ Facebook revenue? Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report...
Oct 24, 2016 | Uncategorized
Shutterstock Editor features include professionally designed templates and the ability to upload personalized visual content such as a logo or business image, save designs for editing later, and publish finished designs to social networks are now available from within...
Sep 29, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. The walled garden data problem: Marketers struggle with personalisation The rise of web giants such as Facebook and Google have created a difficult problem for marketers, as it places...
Sep 20, 2016 | Uncategorized
Neilsen has launched a new marketing tool that addresses the increasing pace of consumer demands by claiming to help marketers test and assess the viability of new product developments “three times faster than before”. The new analytics tool Concept Quick...
Aug 25, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Time spent on social media to overtake linear TV Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research. Tencent tops Alibaba...
Aug 18, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Ad blocking slow down? Filtering levels out at 21% in UK Ad blocking levels have not risen in the first half of 2016, staying level at around 21%, according to new data. Who is playing...
Aug 11, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Half of brands Olympics sponsorship “will go unnoticed by consumers” this summer Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last...
Aug 4, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Digital detox: 15 million Brits deliberately take a break from their devices Fifteen million UK internet users have taken a ‘digital detox’ to tackle their internet addictions,...
Jul 26, 2016 | Uncategorized
While 39% of Brazilians think they could build a website, only 16% of British workers feel the same, according to a new global survey looking at digital skills in the workplace. The poll, conducted by Barclays, found that UK employers are failing to train their staff...
Jul 26, 2016 | Uncategorized
Amazon today said that it has reached agreement to partner the UK government in tests to explore the viability of delivering small parcels by drone. This is the first time such tests will be allowed in Britain. A cross governmental team supported by the Civil Aviation...
Jul 26, 2016 | Uncategorized
Google have introduced an attractive refresh to the look and feel of Google maps. New fonts are a lot clearer making for improved readability. Google say they are looking for a “subtle and balanced” feel. Items such as roads and buildings are more simply drawn, with...
Jul 25, 2016 | Uncategorized
Nintendo shares drop as investors respond to details of licencing agreement. Nintendo have seen shares rise some 60% since the augmented reality game phenomenon Pokémon Go launched. However, shares have fallen back on the announcement that Pokémon Go was developed by...
