Jul 21, 2011 | Uncategorized
SupersonicAds, an in-game advertising platform using virtual currency, is announcing its first institutional funding round of $4.2 million (£2.6M) led by Greylock Partners. Through integration with the Facebook Platform, SupersonicAds provides both brand engagement...
Jul 19, 2011 | Uncategorized
Groupon’s first foray into the auto industry has met slow demand, as shoppers proved more wary of snapping up bargains for expensive items, according to a new report. Last week, the group-buying firm offered shoppers a $500 discount at a US car dealership, for just...
Jul 19, 2011 | Uncategorized
The UK accounts for 11% of all of Google’s revenue, according to the internet giant’s latest results. The US-based company revealed its quarterly earnings last week at its developer conference, Google I/O 2011. Revenue from the UK added up to $976m, representing...
Jul 19, 2011 | Uncategorized
The Internet Advertising Sales House (IASH) is to extend its role of policing online ad networks to cover more of the industry, including ad exchanges. The move will see IASH agree a new structure with defined roles for UK trade bodies IAB and ABC Internet Advertising...
Jul 19, 2011 | Uncategorized
As the Sunday newspaper world is turned upside down, The British Population Survey (BPS) has been looking at the profile of the NoTW readership and where they are likely to go next for their Sunday reading. With a radical sea-change in the supply of Sunday Newspapers...
Jul 19, 2011 | Uncategorized
ICM Registry, the company behind the upcoming .XXX web domain, is extending its Sunrise period due to the volume of prelaunch interest in the domain, after “900,000 expressions of interest”. The new sponsored top-level domain (sTLD) going live later this year, has...
Jul 19, 2011 | Uncategorized
The Women’s World Cup final sparked a record breaking number of tweets per second on Twitter, it has been revealed. Twitterers were furiously tweeting score updates, player stats and live updates during both the Women’s World Cup Final between Japan and the USA...
Jul 18, 2011 | Uncategorized
People are demanding more quality and connectivity from their mobile phones and other devices… and are ready to pay for it, according to new research. Amdocs, a provider of customer experience systems, has announced the results of a global study that provides...
Jul 15, 2011 | Uncategorized
Spotify has launched in the US, marking the online music streaming service its first expansion outside of Europe. The US version will be an invite-only free ad-supported service, alongside a premium option charged at $4.99 (£3.09) per month edition which is free of...
Jul 15, 2011 | Uncategorized
Yell is to switch its core business online, phasing out its iconic ‘Yellow Pages’ directory within four years. The move will see Yell revamp as an online hub for local businesses, as consumers increasingly look to the web for information. Yell, which employs 2,900...
Jul 15, 2011 | Uncategorized
It was 1996 when the first online ad effectiveness study crept onto the web. Since then there have been more than 100,000, but the methodologies have had a battering from the different supplier agencies as well as from outside online ad land where traditional media...
Jul 14, 2011 | Uncategorized
Demand for Facebook’s cost-per-click (CPC) ad format increased by 22 percent in the second quarter of 2011, according to new research. The Global Digital Marketing Performance Report from performance marketing company, Efficient Frontier and its subsidiary,...
Jul 14, 2011 | Uncategorized
An estimated 1.5 million UK staff will work within the e-commerce industry within the next four years according to new research from IMRG and eDigitalResearch. The second annual IMRG e-Jobs Index shows that 63% of online businesses increased staff levels over the past...
Jul 14, 2011 | Uncategorized
Thomson is the most visible holiday site on natural search in the Uk, while Icelooly has the most reach on paid search, according to new research. According to the latest quarterly research by independent search and social marketing firm, Greenlight, consumers in the...
Jul 14, 2011 | Uncategorized
As the possibility of industrial strike action looms over its customers this summer, Virgin Atlantic is faring better online, making significant improvements to its website and mobile app to replace its strike-hit competitor, British Airways, at the top of the travel...
Jul 14, 2011 | Uncategorized
Google has launched a tool that searches the internet for blogs, pictures, videos, and more based on the answer to the question “What do you love?” The new site, at wdyl.com, features a query box for answers to that question and a blue button icon with a...
Jul 13, 2011 | Uncategorized
Rupert Murdoch’s News Corp. has withdrawn its bid to take over British satellite broadcaster BSkyB, following pressure from politicians, the media and the public in light of the News of the World phone hacking scandal. The withdrawal of the bid is a setback for...
Jul 13, 2011 | Uncategorized
Facebook still dominates the UK social network sector, with nearly 54% of the market share, but YouTube remains the fastest growing, according to new research from Hitwise. After three consecutive months of declining share of visits within the UK social networking...
Jul 13, 2011 | Uncategorized
June was Google’s best month of 2011, as the search giant accounted for over 92% of all searches conducted by UK Internet users during the month, according to new research. The data, from Hitwise, found top competitors Bing and Yahoo! both lost market share during...
Jul 13, 2011 | Uncategorized
Apple has reportedly cut the price of the iAd rate card by 70% since its launch, as the company makes a second mark-down of its mobile ad format this year to attract advertisers. According to a report from Bloomberg, unnamed sources told the news agency that this...
