US ad network YuMe expands into Europe with London office

Video advertising technology company YuMe has launched YuMe Europe with its first office in London, and the acquisition of Appealing Media. The firm offers premium mobile video advertising for clients including ESPN, IPC Media, Bauer Media, and Universal McCann....

China: Alibaba restructures online retail giant Taobao

Alibaba Group plans to split its online retail operation TaoBao into three separate companies- a move which could hinder Yahoo’s plans to invest further in the company. The move looks likely to prevent a public listing of Taobao, an option that was expected to see...

Demographic profile of online video viewers: Turkey

In February 2011, 89% of the Turkish online population spent an average of 14.8 hours viewing online videos. Males aged 15-24 viewed an average of 20.8 hours of online video, while females in this age group viewed just 12 hours, (measured in average number of...

Google speeds up search for mobile devices

Google has revamped its search engine with a new tool called ‘Instant Pages’, designed to make it easier to access from handheld mobile devices. At a briefing in San Francisco on Tuesday, Google demonstrated Instant Pages, which allows certain Web pages to pop-up in a...

Google boosts voice and image-based searches

Google has launched two new search features, using voice and images, instead of text-based keywords, to find information on the web. Speaking at the Internet search giant’s Inside Search Event in San Francisco, Mike Cohen, head of Google’s speech...

Nokia wins Apple iPhone patent case

Nokia has won a landmark case against Apple for using technologies patented by the Finnish phone giant in its iPhone. The victory is the result of Apple settling a patent dispute, which began in October 2009 and led to more than 40 claims and counter-actions. Nokia...

UK digital marketing spend to grow 11% by 2015- PwC

The UK’s advertising market as a whole will grow by 4.8 per cent to £17.7 billion by 2015, driven by digital marketing , according to a new report. The study by accountancy firm Pricewaterhouse Coopers (PwC) forecast that the entertainment and media market in the UK...

Google plans online mapping for China?

Google has reportedly applied for a licence to operate an online mapping service in China, as the search giant once again looks to capitalize on the world’s biggest internet market. Dow Jones Newswires cites ‘an official’, saying the State Bureau of Surveying and...

Canada internet ad spend ‘to rise 15% by 2015’

Ad spending in Canada will grow faster than in the US until 2015, spurred by a rise in digital media, according to a new report. Entertainment and media (E&M) spending rose by 4.8% in Canada in 2010 and 3.2% for Canada and the US combined, the first increase in...

Twitter adds own-brand short URLs

Twitter has launched a built-in link shortening service that automatically condenses long URLs down to 19 characters. According to Twitter President of Global Revenue Adam Bain, 80 percent of Twitter’s on-site engagement consists of people clicking on links....

Sky rebrands mobile and web services as ‘Sky Go’

Broadcaster Sky is rebranding all of its mobile and on-line offerings into a single package called Sky Go. The service, which is free to existing subscribers, brings Sky Player and Sky Mobile TV to multiple platforms including Windows PCs and Apple’s iOS and OSX...

Facebook buys design firm Sofa

Facebook has bought Dutch software and interface design company Sofa for an undisclosed amount. The company is known for its Mac interface design and has won an Apple Design Award. According to The Next Web, Facebook believes both its values and Sofa’s align quite...