Jul 25, 2016 | Uncategorized
Verizon have announced the purchase of Yahoo ending speculation on the future of Yahoo. Verizon will $4.8 billion for the business. An announcement was made before NY stock exchange opened earlier today. Once one of the most dominant dotcom businesses, like AOL it...
Jul 14, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Future tech: 5 ways immersive experiences are changing the marketing rules The rise of new technologies such as virtual reality, Artificial intelligences and wearables are rewriting the...
Jun 27, 2016 | Uncategorized
UK department store Harvey Nichols scooped the Cannes Lions Grand Prix in the film category, with a funny and engaging social campaign that promoted its loyalty app showing real footage of shoplifters (with cartoon faces to protect their identity). Case study summary...
Jun 16, 2016 | Uncategorized
Facebook is giving advertisers data to track how many people visited a store after seeing a campaign on the social network. The new ‘Store Visits’ metric aims to help retailers better understand their foot traffic after running local awareness ads, which are targeted...
Jun 2, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Mary Meeker’s Internet trends: Get ready for a hands-free future Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in...
May 27, 2016 | Uncategorized
Japan-based messaging app Line has launched its own selfie filter app, imitating a popular feature on Snapchat. The app, called “egg” and incorporates more than 50 categories, including the standard “cute animals” and “horror” faces. The app also has a commercial...
May 19, 2016 | Uncategorized
The YouTube app on iPhones now supports Cardboard, Google’s own viewer headset that lets users experience virtual reality. The release notes for the iOS app update say users can now enjoy Cardboard support and watch any video in VR mode. The functionality was...
May 5, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. It’s official: Chrome overtakes IE as world’s most popular browser After years of debate over which browser is best, the industry has finally reached a consensus: Google Chrome...
Apr 21, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. YouTube ads ‘getting better ROI than TV’ More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research. Facebook...
Apr 15, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. The death of mass media? Marketers bet on one-to-one relationship with consumers Nearly 90 percent of marketers believe their departments will exercise significant influence over business...
Apr 8, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Vloggers ‘more influential’ than celebrities in children’s fashion market What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of...
Mar 31, 2016 | Uncategorized
Some of the world’s biggest brands, including Tesco, Asda and Ogilvy, will take part in the first-ever B2B conference on Muslim lifestyle – a sector worth trillions of pounds.
Mar 24, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Internet ad spend ‘to overtake TV by 2017’ Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted,...
Mar 18, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Bloggers and native ads: Google outlines 3 key rules Google has outlined three key rules for any blogger who trades coverage on their site for a free product. Top 5 chat apps: Snapchat has...
Feb 18, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. London Fashion Week trends: Instagram now more popular than Twitter With London Fashion Week kicking off this week, digital marketing agency Greenlight, sheds light on the social media buzz...
Feb 18, 2016 | Uncategorized
Liverpool FC and social media platform, Vixlet have launched a new social app and web portal for fans. The global partnership with Vixlet transforms the Club’s LFC Xtra magazine website into a next generation social network, available for iOS and Android devices and...
Feb 11, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Super Bowl stats: Ads accounted for 22% of entire broadcast Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for...
Feb 4, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Mobile ads now account for four-fifths of Facebook ad revenue A surge in video views that has boosted advertising spending contributes to a bumper final quarter for Facebook. Google...
Jan 27, 2016 | Uncategorized
Here are the top digital marketing data and case studies that caught our eye. Revealed: Apple makes more money in 3 months than all of Android’s lifetime Google’s Android operating system has generated revenue of $31bn and profit of $22bn in its lifetime- a figure...
Jan 26, 2016 | Uncategorized
A three-year-old girl from Northern Ireland has become the first to have a life-saving adult kidney transplant, using 3D printing. At four months old, Lucy Boucher suffered heart failure which starved her kidneys of oxygen. She was told she would need to have kidney...