Mar 24, 2011 | Uncategorized
Want to see a social network at its Tipping Point? Take another look at Linked-In. The business socnet is starting to look a lot like Facebook did a few years back, and it’s had two new users since you read this headline. Linked-In audiences now top 100m people. More...
Mar 24, 2011 | Uncategorized
France is the latest market where the consumer data protection issues surrounding Streetview have caused controversy. This week the French data protection agency fined the Google €100k for the unauthorised collection of consumer data through wi-fi networks. Find out...
Mar 23, 2011 | Uncategorized
Amazon is positioning as a key player in the Apps Wars as a new partnership with Android sees the online retail giant expand firmly into the Apps stores market. As the role of apps marketing increases, and the platforms mature, there are big implications for Apple,...
Mar 23, 2011 | Uncategorized
Facebook was the top online brand of 2010, followed by YouTube, eBay, Amazon and Argos, according to new data from Experian Hitwise. Twice a year, Experian Hitwise awards the 10 most popular websites according to the market share of visits a website receives relative...
Mar 23, 2011 | Uncategorized
UK mobile advertising market grew 116% to £83 million in 2010, boosted by the increasing popularity of smartphones, according to new data. New research from the Internet Advertising Bureau and PwC indicated that the adoption of smartphones boosted traditional...
Mar 23, 2011 | Uncategorized
Microblogging phenomenon, Twitter, celebrated its fifth anniversary this Monday (21 March 2011). A new report from Virgin Media Business has revealed that 35 per cent of organisations in the UK are using social networking sites as part of their external...
Mar 22, 2011 | Uncategorized
Consumers are twice as likely to switch from iPhone to Android than vice-versa, as Google’s mobile operating system grows in popularity, according to a global survey conducted by GetJar. The study from the open app store looked into the preferences and attitudes of...
Mar 22, 2011 | Uncategorized
Retail websites now reach 75% of the European internet audience each month, with the UK leading the way, according to new research. comScore has released results from a study of online shopping in Europe, showing that In January 2011, 270.6 million unique visitors in...
Mar 22, 2011 | Uncategorized
The online video advertising market will experience its most significant growth to date this year due to advances in measurement techniques, according to a new report from Web TV Enterprise. The online video advertising network has published its latest bi-annual...
Mar 21, 2011 | Uncategorized
For the first time ever, social media has become the single biggest activity online in the UK, overtaking the Entertainment category during January according to new research. The new report from Hitwise, entitled “Carpe diem – Seizing the moment in Social...
Mar 21, 2011 | Uncategorized
Shoppers in the UK spent a total of £4.9 billion online during February, equivalent to £79 per person; 20% more than the same period last year, according to new figures from the IMRG. In stark contrast to recent reports that indicated the high street suffered its...
Mar 18, 2011 | Uncategorized
This week Ofcom announced a new framework for mobile phone pricing that will force operators to radically reduce the cost of calls between networks. Here are the details and why they matter to digital marketers… 18/03/2011 The UK regulator is showing its teeth after...
Mar 18, 2011 | Uncategorized
Microsoft, Facebook and Verizon were the top three most referenced technology brands in February, in terms of popular press releases, according to new research. UK news release distribution company PRFilter has today launched its first monthly PRFilter Technology PR...
Mar 18, 2011 | Uncategorized
TV advertising campaigns can cause up to an 80 percent increase in brand searches, according to research by performance marketing firm, Efficient Frontier. Dr Siddarth Shah, Efficient Frontier’s director of business analytics, analysed the impact of an eight-week TV...
Mar 17, 2011 | Uncategorized
The stakes are rising in the battle to remove irrelevant listings from high in search engine results, and Blekko’s fast footwork is seeing the young search tool get digital street-cred as well as extra clicks. Here’s why… 17/03/2011 Three years back and if you owned a...
Mar 17, 2011 | Uncategorized
The latest study of UK online retailing concludes that website experiences lag behind customer needs. EPiServer’s assessment of 25 of the UK’s top retailers paints a picture of consistently missed opportunities for brands to generate sales online. No silver...
Mar 15, 2011 | Uncategorized
As events continue to unfold in Japan, one software firm is making a material difference on the ground. Developed out of the political meltdown surrounding the astonishing tragedy of Hurricane Katrina, Google’s Person Finder tool is looking like it will become...
Mar 15, 2011 | Uncategorized
It must have seemed like a great idea: a natural disaster, a global outpouring of sympathy, a donation engine from the world’s largest software maker and a way of consumer support on the web translating straight into donations. But the nuances of social media can be...
Mar 11, 2011 | Uncategorized
In an era when personal data is the window into marketing effectiveness, it’s good to look out for the smart companies making the smart moves. This week it’s Omnicom… 11/03/2011 Omnicom has clearly been looking for ways to build their edge and the move to online ad...
Mar 11, 2011 | Uncategorized
Media owners and ad networks will be trembling again as new forecasts predict Facebook taking around 20% of online ad revenue by 2015. If they’re right it will change the economics of web publishing and the role of behavioural advertising, it will also shift the...
