Mar 11, 2011 | Uncategorized
Google has updated it search engine to let users block out all links from specific domains in their query results. After a user clicks on a search result link and comes back to Google, the user will see a link below the result that keeps all pages from that domain out...
Mar 11, 2011 | Uncategorized
Social networking may be grabbing the focus of digital agencies in the Americas and Europe, but don’t write-off online radio advertising. That’s the message from the on-demand social radio pioneers at Pandora as they boost their online adsales teams. 11/03/2011...
Mar 11, 2011 | Uncategorized
For 10 years we’ve been reporting about trademark disputes over keywords in search engines. Paid links for competitor trademarks, competitors brands in meta-data, optimising on the keyphrase of your enemy – we’ve covered them all. Now a new ruling in...
Mar 10, 2011 | Uncategorized
Android device sales have overtaken the iPhone for the first time ever at Tesco Mobile, as Google’s mobile operating system grows in popularity in the UK. The O2 and Tesco joint venture said customers were ‘really getting behind Google’s operating system’,...
Mar 10, 2011 | Uncategorized
Restaurants are the strongest performing UK sector when it comes to email marketing, while B2B sales sector has enjoyed the most growth this year, according to new data. Sign-Up.to have released the 2011 edition of their UK Email Marketing Benchmark Report, the only...
Mar 10, 2011 | Uncategorized
Brits trust the bmedical profession most with their private data, while they trust social media firms the least, according to a new poll. In a recent online YouGov survey, conducted for Websense, British public express their concern for the ability of various groups...
Mar 10, 2011 | Uncategorized
When it comes to online ads for financial services, the first exposure is when users are most likely to convert, according to new research. The study, from MediaMind, shows that users are most likely to convert after the first exposure to an ad when compared to...
Mar 9, 2011 | Uncategorized
YouTube has acquired online video content firm Next New Networks for an undisclosed sum, marking the Google-owned firm’s first foray into content production. YouTube also announced ‘YouTube Next’, a YouTube division aimed at accelerating partner growth,...
Mar 9, 2011 | Uncategorized
Advertisers using News International’s Times website have seen significant lifts in user engagement and brand recall, according to the results of a three-month qualitative and quantitative study by the publisher. The findings are based upon a three month study...
Mar 9, 2011 | Uncategorized
$7.7bn is a very large number for a very small amount of characters, but do the maths and that’s what the world’s favourite microblogging engine should be worth going by the auction of shares on the secondary market. Has its value really doubled since the...
Mar 9, 2011 | Uncategorized
Warner Bros. has started delivering movies through Facebook, enabling U.S. users to rent titles for $3. Currently the service will only work for the 2008 blockbuster The Dark Knight, avialiable via the film’s Facebook fan page. That movie is currently the only one...
Mar 8, 2011 | Uncategorized
Google has bought UK price comparison site BeatThatQuote.com for £37.7m ($61m), as the search giant looks to boost its presence in the so-called ‘vertical search’ sector to cover specific areas of interest in more depth. BeatThatQuote provides comparisons...
Mar 8, 2011 | Uncategorized
UK property site Rightmove is set include broadband speeds as a searchable criteria on all of its properties, as internet connectivity becomes an increasingly vital part of modern life. Rightmove has struck a deal with BT to list the internet speeds of the one million...
Mar 8, 2011 | Uncategorized
The traditional TV dinner is being replaced by the PC dinner, as UK households across Britain watch TV online when eating , with Come Dine with Me proving to be the most popular choice of show, according to new data. 08/03/2011 Research released by SeeSaw.com, the...
Mar 8, 2011 | Uncategorized
With the online ad model becoming a key revenue driver across almost all online media and consumer service websites, Skype are the latest to launch ad products. It’s a big deal for brands wanting to use online media smartly – here’s how they’re planning to do it…...
Mar 8, 2011 | Uncategorized
Apple is reportedly trying to make a deal with record companies that would allow it to offer unlimited downloads for iTunes music purchases. Apple, like its now arch rival Google, is said to be considering playing in the ‘digital locker’ space, providing a cloud-based...
Mar 7, 2011 | Uncategorized
Facebook engagement ads and savvy targeting are yielding astonishing sales growth on the social network’s P&L. With online ad sales set to rise 80% year on year (to around $2.2bn) media sales directors at established online sites will be lost for words when their...
Mar 7, 2011 | Uncategorized
The big change is happening. Latest Gartner data revises downwards the shipment volumes for PCs. Plugging the gap, the explosive growth of tablets. But have they got it right? 07/03/2011 Research firm Gartner has lowered its PC unit forecast for 2011 and 2012, as...
Mar 7, 2011 | Uncategorized
The latest media property to rethink its Facebook strategy is American Idol, with the Fox flagship looking at using the social media pages as its core voting platform. Not so much visionary as more inescapable. The reality of reality TV is that consumers are tiring of...
Mar 7, 2011 | Uncategorized
ITV show ‘This Morning’ was the first UK TV programme to feature product placement under new advertising rules last week. A Nescafe coffee machine appeared on ITV programme This Morning after the company paid a £100,000 fee. The three-month deal is the first instance...
