Feb 8, 2011 | Uncategorized
AOL has bought political news site The Huffington Post, for $315m (£222m), as the Internet firm continues its drive to boost its content services. It is estimated that the newly combined AOL Huffington Post venture will have 270 million users, with 117 million in the...
Feb 8, 2011 | Uncategorized
Yahoo has launched AdLabs, a service that will reportedly combine success-measuring ad metrics and science to stimulate innovation in the online advertising sphere. AdLabs will foster innovation in digital advertising by applying metrics, scientific research and data...
Feb 8, 2011 | Uncategorized
Global beauty brand Avon has launched a new social media platform to consumers, Avon Connects, allowing customers to virtually ‘attach’ to an Avon Representative online. Consumers will still benefit from traditional face-to-face service and Representatives will...
Feb 8, 2011 | Uncategorized
Nearly half of European 11-16 year olds agree that they find it easier to be themselves on the internet than when they are with people face-to-face, and one in eight young people (12%) strongly agree that they find it easier to be themselves online, according to a new...
Feb 7, 2011 | Uncategorized
E-mail services provider Goodmail Systems is to cease operations this month, following the collapse of takeover talks with an unnamed buyer. The firm was launched in 2003 as a ‘premium class’ of commercial email that assures recipients of a message’s...
Feb 7, 2011 | Uncategorized
The under 35 age groups find internet advertising more acceptable than Email marketing but the opposite is true for the over 35s, according to the The British Population Survey. The report titled ‘The Internet – Engagement and Use in Britain – December 2010’ uses over...
Feb 7, 2011 | Uncategorized
An increasing number of leading brands, retailers and mobile vendors are investing in mobile augmented reality (AR) applications and services, with global revenues expected to approach $1.5 bn by 2015, according to a new report. The new report from Juniper Research...
Feb 4, 2011 | Uncategorized
Google has updated its location service Latitude, letting mobile users check into spots on the go. The move sees the Internet giant encroach on the likes of Facebook’s Places service, alongside Foursquare and Gowalla. The check-in feature was added to a Latitude...
Feb 4, 2011 | Uncategorized
Over nine in ten UK adults tuned in to radio stations each week during the last quarter of 2010, with more people switching from analogue to DAB radios, according to new figures. The radio listening figures, announced by RAJAR (Radio Joint Audience Research) reveal...
Feb 4, 2011 | Uncategorized
Time Warner has struck a deal with US cable provider Comcast to stream its major channels to Comcast’s internet subscribers. Time Warner CEO Jeff Bewkes said the tie-up “really pushes forward the concept of giving consumers more access to quality on-demand content on...
Feb 4, 2011 | Uncategorized
Apple has blocked Sony’s e-reader iPhone app as it allows people to read books bought through Sony’s store, rather than Apple’s “in-app purchase” payment system. Sony’s app, which is linked to Sony’s e-book reader, would have...
Feb 4, 2011 | Uncategorized
Social media interactions are a primary influence for just three percent of visitors to e-retail websites in the UK, according to new research. The findings, from ForeSee Results indicated that more traditional marketing techniques are better drivers to retailers’ web...
Feb 3, 2011 | Uncategorized
Google has accused Microsoft of plagiarising its search results, and is challenging the software giant to reveal how it is using data collected from users to determine results for its own Bing service. When similarities in search results raised suspicions at Google,...
Feb 3, 2011 | Uncategorized
Nearly all Children over 11 have their own mobiles, while they spend 50 minutes online a day, according to a new poll looking into Children’s screen habits. A survey of 2,445 children aged five to 16 by Child Wise found almost two in three have their own...
Feb 3, 2011 | Uncategorized
LinkedIn is reportedly planning planning to update its technology to allow marketers to target ads based on factors including users’ job titles, location and age. LinkedIn’s new tools will come in two parts. It will release an application programming interface...
Feb 2, 2011 | Uncategorized
Facebook ranks as the top US display advertisement publisher in Q3 2010. The improvement of audience targeting, display formats and quality of creative is paying dividends.
Feb 2, 2011 | Uncategorized
Callcredit Information Group has acquired digital marketing agency Latitude Digital Marketing. The acquisition will see Latitude’s digital experience combine with Callcredit’s consumer data and marketing insight to create and deliver targeted digital marketing...
Feb 2, 2011 | Uncategorized
More people over the age of 55 use the internet now than people under 25, according to the latest research report from the British Population Survey. Even Bill Gates, who conceived the equipment we use, and Tim Berners-Lee, who conceived the Internet itself, are both...
Feb 2, 2011 | Uncategorized
Google has launched a new site that offers virtual tours using Street View technology, the ability to build private collections and ultra-high resolution images. The site, simply called ‘Art Project’, currently includes 17 museums, offering 360 degree...
Feb 2, 2011 | Uncategorized
The Economist has partnered with AdGent Digital, launching a new feature on its site allowing readers to tweet comments in real time to a live debate. The customised Tweetology widget also allows The Economist journalists, for the first time ever, to moderate Tweets...
