Jun 7, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Unilever - Research, tips and news for marketers
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey. The report “Generation Y and Brand Loyalty” from w00t! Media, looks at the changing relationships Britons have with...
May 9, 2013 | Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers
Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube. According to the Financial Times, the 15-second long videos will play automatically without sound, providing users the options to play from start with...
Apr 18, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
AOL UK’s dedicated parenting website, Parentdish, has relaunched this week with Comfort as its official advertising partner across all screens. Parentdish is aimed at parents with kids of all ages, and will introduce new advertising products to enable brand campaigns...
Mar 13, 2013 | CPG, Online advertising, Unilever - Research, tips and news for marketers, Viral and buyrals
Dove took its ‘Campaign for Real Beauty’ up a notch this month, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images. See why it’s our video viral of the week below… For the first time, Dove via OgilvyOne...
Feb 18, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website. The new ad format created in partnership with by Mindshare Ireland has launched on...
Feb 15, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents. From 11th February, followers of the @MagnumUK Twitter feed will be invited to #GrabaSpoon,...
Jan 21, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Two FMCG giants, Coca-Cola and Unilever, have signed up to research agency Millward Brown’s ‘facial coding software’ to measure the impact of their advertising. The two brands are using Millward Brown’s Link and Facial Coding technology for their advertising testing...
Oct 25, 2012 | Unilever - Research, tips and news for marketers
Google is the UK’s most sought after employer, with BBC, Unilever, Shell and BP rounding out the top five, according to new research from LinkedIn. The new employer rankings, based on the billions of interactions among LinkedIn’s members, were announced today at...
Oct 17, 2012 | Online advertising, Unilever - Research, tips and news for marketers
Nielsen has launched its Online Campaign Ratings (OCR) metric in the UK, allowing brands to measure whether their ads reached their intended audiences online. Initial tests reveal that on average less than half of all online ad impressions are reaching the...
Oct 4, 2012 | Online advertising, Unilever - Research, tips and news for marketers
In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft’s decision to enable Do Not Track as the default setting in Internet Explorer 10. The Association of National Advertisers wrote a letter to Microsoft...
Jul 14, 2012 | FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
In early 2010, Unilever launched a campaign on Facebook to distribute samples of its new Marmite Cereal Bar and to drive awareness of the new product. This case study shows how the brand used the Facebook Ad Units format to create buzz, generating 22m impressions and...
Jun 22, 2012 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar. A key theme that the judges found this year...
May 29, 2012 | Facebook marketing, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Apple is the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19. This infographic looks at the key stats behind the biggest brands in the world. The No.1 brand for the second year, Apple, rose 19% in value...
May 23, 2012 | Facebook marketing, Unilever - Research, tips and news for marketers
Apple is remains the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19. The world’s biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward...
May 16, 2012 | Brazil, Facebook marketing, FMCG digital marketing food and beverages, Latin America, Mexico, Unilever - Research, tips and news for marketers
Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets. The study, from social media...
Mar 9, 2012 | Unilever - Research, tips and news for marketers
Unilever is working with mobile rewards app Viggle to launch a new campaign for its Dove Men+Care range, that will ask men to check their phones and watch a video in exchange for free products. Viggle recognises audio signals from TV programs and rewards points based...
Mar 2, 2012 | Facebook marketing, Unilever - Research, tips and news for marketers
Facebook has rolled out its new look ‘Timeline’ profiles to brands, with Manchester United, Red Bull, Dove and Burberry signing up as the initial partners. The new look Facebook Pages service has been designed as a “mission control for businesses”,...
Feb 20, 2012 | FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Social recommendations have a positive effect on a consumer’s enjoyment and recall of video ads, according to a new study. The white paper, from social video advertising platform Unruly Media looked at social ad effectiveness. The study surveyed online video viewers...
Aug 25, 2011 | Unilever - Research, tips and news for marketers
FMCG giant Unilever has launched a Facebook page to engage directly its consumers and get instant feedback on initiatives with key brands such as Walls, PG Tips and Persil. Participants will be rewarded through exclusive access to new products, money-off vouchers and...
Aug 23, 2010 | Unilever - Research, tips and news for marketers
Covent Garden-based creative agency BPL has produced the first crowd sourced advert for Unilever’s Peperami brand. The TV ad which is for the new bite size Peperami Nibblers product line features the Peperami character “Animal” and introduces the Peperami family. The...
Page 8 of 9« First«...56789»
