Jun 29, 2010 | Online advertising, Search engine marketing, Unilever - Research, tips and news for marketers
A new ‘state of the nation’ survey from the Internet Advertising Bureau (IAB) shows that search advertising is still not fully integrated into the marketing mix, with 99% of UK advertisers believing there is a greater opportunity to link it with the rest of their...
Jun 23, 2010 | Unilever - Research, tips and news for marketers
SapientNitro has developed the world’s first “smile-activated” vending machine for Unilever, rewarding grins with free ice cream. The machine works with an “attractor screen” immerses a passerby into the world of augmented reality. Once drawn...
Jun 9, 2010 | Mobile, Online advertising, Unilever - Research, tips and news for marketers
Apple’s new iPhone 4 will be the first smartphone to run the company’s iAd mobile ad network, with 17 advertisers already lined up to target app users on the move. During his keynote, Steve Jobs, Apple CEO, announced that Apple’s iAd mobile advertising...
Jun 8, 2010 | Mobile, Unilever - Research, tips and news for marketers
Apple has unveiled the latest version of its iPhone handset, with enhanced video call functions being the key new feature. Apple chief executive Steve Jobs introduced the new iPhone 4 at the company’s Worldwide Developers Conference in San Francisco on Monday....
Sep 1, 2009 | Unilever - Research, tips and news for marketers
Unilever is letting the public pitch creative for its next Peperami ad campaign, dropping its agency in the process. The firm is offering $10,000 for the best idea submitted to the website Idea Bounty. The winning creative will be used for the next TV and print...
Apr 5, 2007 | Unilever - Research, tips and news for marketers
Ford, Nike, Unilever and Samsung are all taking part in the UK’s biggest ever in-game advertising trial, writes Mad.co.uk. The three-month trial will include games for the Nintendo Wii, Sony PlayStation, Microsoft Xbox 360 Live and PC platforms. Ford is...
