Verizon Media and Microsoft strike global native advertising deal
Verizon Media and Microsoft announced a new multi-year global native advertising deal.
‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive
Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.
What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’
Netflix is aggressively ramping up global productions, particularly in Europe and Asia according to the latest report from Ampere Analysis.
Top 10 Christmas movies: Brits ditching DVDs for streaming festive faves
Streaming sites are disrupting the Christmas movie market for 2018 – 73% of people say that they’ll be ditching DVDs in favour of streaming sites to watch their Christmas movies this year, according to new research.
Macaulay Culkin goes Home Alone again in Google Assistant ad
Macaulay Culkin had reprised his role of Kevin McCallister in a homage to Christmas classic Home Alone to advertise Google Assistant.
BT unites C4 and ITV stars for favourite Christmas moments
BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities.
Teespring and YouTube expand merch integration for YouTube creators in the UK
YouTube has struck a partnership with custom merchandise company Teespring that lets creators directly sell merchandise through their channels, without viewers ever leaving the page.
