BBC to launch Alexa rival ‘Beeb’ next year
The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims.
Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list
YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.
Video streaming emerges as the killer app for 5G in the US
The 5G era is set to drive the next wave of growth in video streaming, with 78 percent of U.S. indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit Digital Orbit.
Interview: How the drinks industry is pushing back against outdated stereotypes
Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo.
Twitter’s new video bidding platform only charges for completed viewings
Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.
Broadcasters seek more TV ad time to fight streaming services
Mainstream TV channels could soon be allowed to show more adverts as part of government efforts to help them in their battle with online rivals.
Guest comment: What can TV teach us about making digital budgets work harder?
The problem of waste affects nearly every brand in the ad space.
Politics and data: Connected TV ‘ key for reaching undecided voters for 2020 US election’
Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research.
Peak time TV viewing falls as half of UK households now pay for streaming
The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.
Marketers switching on to cross channel video advertising
Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.
Influencer fraud ‘costing brands over £1 billion’
Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.
Video marketing trends for 2019: Most firms now making ‘explainer videos’
Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.
UK ad spend hits £6bn in Q1 2019 as podcasting soars
UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.
TV analytics trends: Advertisers now opting for daytime slots over primetime
Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.
ITV and BBC take Netlix-rival Britbox live
ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime.
ITV and BBC take Netflix-rival Britbox live
ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime. The service will cost £5.99 a month in HD and stream across multiple screens and devices....IPA Bellwether: UK ad budgets flatline amid political uncertainly
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
Disney Vs. Netflix: Most Brits unaware of incoming streaming service
With The Lion King set to launch in cinemas and a new Netflix streaming rival coing soon, new research looks at how Brits view the Disney brand.
Global mobile ad trends: 9 in 10 UK users find targeted marketing messages annoying
Over half (52%) of consumers globally agree that intrusive or irrelevant mobile marketing messages give them a poor opinion of the app or website that hosts them, according to new research.
Vlogger interview: Fashion brands’ approach to social media influencers is changing
Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.
