TikTik owner Bytedance generates $7bn in first half of 2019
Chinese video sharing app TikTok is growing in popularity, with its owner Bytedance recording a huge $7bn (£5.7bn) in revenue in the first half of the year, largely from advertising.
Celebrity influencers ‘boost millennial gardening activity’
There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.
The Cannes curse? Creativity in ads ‘failing to boost bottom line’
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Google makes 3,000 deepfake videos (to fight deepfakes)
Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation
Kerry Foods launches £3m marketing campaign
FMCG giant Kerry Foods is launching a new £3m marketing campaign to raise awareness of its entire Strings & Things range as well as highlight the recent Cheeshapes product lunch.
Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list
YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.
Teenager uses smart fridge to tweet after mother confiscates her phone
A tweet from a teenager has gone viral after she apparently used her smart fridge to post on Twitter after her mother confiscated her phone, giving the electronics brand LG a social media buzz in the process.
Peak time TV viewing falls as half of UK households now pay for streaming
The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.
Honor debunks youth stereotypes with #SwitchedOn campaign
Mobile tech brand HONOR has today unveiled a two-part graffiti mural to make a statement against negative youth stereotypes.
Influencer fraud ‘costing brands over £1 billion’
Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.
Video marketing trends for 2019: Most firms now making ‘explainer videos’
Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.
Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships
Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.
Instagram tests hiding likes to remove pressure
Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to “remove pressure” on users.
Real or fake? Adidas Instagram goes viral as Grimes reveals bizarre fitness routine
Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.
Social media fail: Heck makes a pig’s ear of ‘Boris Banger’
Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.
Peek into the Matrix? Facebook outage reveals AI tags of user photos
Facebook uses were given a rare behind-the scenes glimpse of how their photos are automatically tagged by the social network, when an outage showed text instead of their profile images.
18-30 year olds ‘turning backs on social media giants’
The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.
Celebrities reveal their YouTube watch history in new Google series
YouTube is launching a new campaign aimed at the advertising industry, giving people a glimpse into celebrity’s favourite videos and subscriptions.
Twitter fail: Adidas personalised kits tool hijacked by offensive messages
Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.
Top tips: How brands can leverage a cultural moment to start a conversation
As brands increasingly look to cash in on cultural TV phenomena such as Game of Thrones and Love Island, Lou Weiss, CMO of Shutterstock, looks at how brands can successfully jump on a trending moment, like Love Island, to create unique and awareness-driving content and help them cash-in on these moments.
