Boohoo bucks ASOS trend with strong Christmas revenues

Jan 15, 2019 | E-commerce

Online fashion retailer Boohoo raised its revenue guidance after successfully navigating a tough Christmas for the high street, contrasting with rival ASOS, which was forced to issue a profit warning.

The owner of Nasty Gal and Pretty Little Thing said revenue rose 44% to £328.2m in the four months to 31 December, up from £228.2m a year earlier. In the UK, revenues rose 33% to £180m and US sales jumped 78% to £70.4m.

Boohoo now expects revenues for the year to 28 February to rise by between 43% to 45%, ahead of its previous guidance of 38% to 43%.

Mahmud Kamani and Carol Kane, joint chief executives, said: “We remain firmly focused on continuing to provide our customers with great fashion at unbeatable value. The global growth opportunity is significant and we will be addressing it in a controlled way – investing in our proposition, operations and infrastructure to capitalise on the opportunity.”

Retail shares took a pounding after rival online fashion retailer ASOS issued a profit warning before Christmas, saying there had been a significant deterioration in sales growth.

The unscheduled trading update added to fears the festive period could be catastrophic for high street retailers.

The British Retail Consortium said this month that high street retailers had witnessed their worst Christmas in a decade.

While Debenhams and Marks & Spencer reported a fall in sales amid heavy discounting on the high street, Tesco and John Lewis Partnership had a comparatively better festive trading period.

Trending topics

CSR nike gambling itv adtech Search apps Estonia hacker hospitality publishing Verizon China restaurants spotift P&G agencies demographics reddit Italy iPad YouTube innovation Asia Pacific AR ecommerce Germany marketing Android mobile health Pinterest viral Russia sport retail eBay adidas media Middle East Netherlands Christmas internet use Brazil gover growth hacking digital Intelligence dig Ireland soc vodafone new data can reveal. Snapchat broadband Apple according to new research. Netflix ski and this all stems from their demand for the truth audio chri digi FMCG CX adt Wechat design images christmas. video Facebook Agency local games TikTok digital trends automotive financial services adspend whatsapp Regulation Coronavirus adv charity gumtree analytics sky comScore consumer insight dig Alibaba adobe UK top story Google yout Privacy CRM digital marketing data fmg Cannes newspapers VR Social Japan video luxury IoT Entertainment blogging so con mobile internet mobile marketing Clothing security Twitter BBC digital data technology Wikipedia KFC three re Ikea user generated content smartphones France digital Intelligence global Left-leaning news sources were considerably more popular than right-leaning outlets in US ‘swing states’ in the run up to the 2020 presidential election digital skills USA Spain Samsung Digital Case Studies India ai Africa Influencer Marketing Singapore ec Gen Z’s consumer behaviours mean they’re rejecting marketers’ classic playbooks Instagram PR Disney infographic advertising Amazon music Huawei Education ema Valentine's Day content government gaming brands uber Europe tech Maps Yahoo indonesia croatia email Travel d Latin America Australia WH Smith Microsoft

All topics

Previous editions