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50% of Americans order online at least 4 times a month, with books and media top items shoppers preferred to purchase online, followed by video games and electronics, according to new research.
The recent study conducted by Signs asked nearly 1,000 Americans about their purchasing habits and shopping preferences.
Though 85% of Americans prefer to shop for groceries in-store, the study finds that products that are not daily necessities are mostly shopped online.
Notable Findings:
- Millennials Got Social! The Millennial generation is twice as likely as Baby Boomers to use daily deals websites and social media marketplaces
- Pinterest and Facebook have a chance — nearly 1 in 5 Americans admit to using a social media marketplace as their preferred method of shopping
- Nearly 70% of people shop online to save time and money, perhaps social media marketplaces can use this to their advantage when stepping into e-commerce?
View the full study here: How America Shops in the Digital Age
