WPP’s programmatic company, Xaxis, has created an infographic analysing the key audiences profiles that emerged over this past summer that were used to target online advertising. The findings reveal the main groupings of those in the market for holidays and the best devices to reach them on and can be used by marketers looking to […]
WPP’s programmatic company, Xaxis, has created an infographic analysing the key audiences profiles that emerged over this past summer that were used to target online advertising.
The findings reveal the main groupings of those in the market for holidays and the best devices to reach them on and can be used by marketers looking to plan future seasons campaigns.
