eBay has bought price forecasting service Decide for an undisclosed sum, as the online marketplace continues its battle with Amazon in the online retails sector.
The deal with give eBay buyers and sellers see current pricing trends which eBay hopes will lead to more sales.
As part of the acquisition, Decide will shut down its consumer service on the 30th September.
The acquisition apparently comes just one year after Decide began experimenting with eBay.
Decide.com and its mobile apps uses a “patent-pending machine” that looked at billions of prices across millions of products, blog posts and articles online to help shoppers make buying decisions.
Decide users could browse a product rating system, set up alerts for future product purchases and even get advice on when to buy.
According to a notice on Decide’s website, the company has used its data and predictive analytics to help over 25 million eBay sellers make “smarter decisions and be more successful”.
Decide’s team “will be making the move to eBay’s new Seattle-area offices,” CEO Mike Fridgen wrote in a blog post on the deal.
Watch this video from Decide commenting on the acquistion below: