Amazon has launched a beta test of Amazon Prime Wardrobe, which could be a game changer for the clothing retail industry. The service, which currently being tested in the US only, lets Prime customers try on up to 15 items of clothing at home before they pay for them. Shoppers can schedule a free pick-up […]
Amazon has launched a beta test of Amazon Prime Wardrobe, which could be a game changer for the clothing retail industry.
The service, which currently being tested in the US only, lets Prime customers try on up to 15 items of clothing at home before they pay for them.
Shoppers can schedule a free pick-up for the items they do not want.
If they keep three or four items from the box, they get 10% off everything, and if they keep five or more products they get 20% off.
Brands available include Calvin Klein, Levi’s, Adidas, Theory, Timex, Lacoste and more.
An Amazon statement said: “Today Amazon Fashion announced Prime Wardrobe, a new way to shop for fashion at Amazon, where you can try things before you buy them.”
The program is similar to many “box” services, like StitchFix and TrunkClub, where a few clothing items are sent to the customer, who then gets to try on the clothing before deciding what to keep and purchase and what to send back.
Analysts and ecommerce experts have called it a “game changer”, as other fashion retailers will be unable to compete.
By taking the hassle and regret out of returns for clothing, the same way Zappos did before it bought it, Amazon could make people much more comfortable pulling the trigger on an online apparel purchase.
Not all clothing sold on Amazon will be eligible for the Prime Wardrobe, but items that can be put in a Wardrobe box will be marked with a logo for the service — over 1 million of them, according to the promo video.
The move could be quite lucrative for Amazon, as apparel’s share of all digital spend has grown for the past three years straight, from 15.4 percent in 2013 to 17 percent in 2016, according to comScore.
Read more about the service here
