Game ‘Christmas Shopping Simulator’ returns for Black Friday

Nov 26, 2015 | E-commerce and E-retailing, Marketing through gaming

Following the success of last year’s Christmas Shopper Simulator, UK retailer GAME has launched a sequel to its popular sim game. The free promotional game was an unlikely winner of Christmas in 2014, rivaling festive heavy-hitters like the John Lewis Christmas ad in YouTube views. Available for PCs and Macs, the tongue-in-cheek game ‘Christmas Shopping […]

Following the success of last year’s Christmas Shopper Simulator, UK retailer GAME has launched a sequel to its popular sim game.


The free promotional game was an unlikely winner of Christmas in 2014, rivaling festive heavy-hitters like the John Lewis Christmas ad in YouTube views.
Available for PCs and Macs, the tongue-in-cheek game ‘Christmas Shopping Simulator’ went viral, with high profile YouTube stars like PewDiePie boosting its profile after posting videos about it:

For its sequel, Christmas Shopping Simulator 2: Black Friday will let gamers “revel in the chaos” of the popular shopping event.
Beat the crowds to bargain dog bras at Pet Provocateur or swoop on down to Britain’s Got Talons; the shop for all your falconry needs.
“Following on from the success of last year’s Christmas Shopping Simulator, we wanted to get gamers excited and give them even more ways to get prepared ahead of the biggest shopping day of the year,” said Fred Prego, director of Shopper Simulation development at GAME.
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“Black Friday shopping can be a frenzy and we get that, so with the second instalment of the simulator game, players can enjoy the madness of bargain hunting, all from the comfort of their own home. With amazing new features and improvements, Christmas Shopping Simulator 2: Black Friday is even more addictive. So if you’re going to download just one Black Friday simulator this year, make it Christmas Shopper Simulator 2: Black Friday.
“Just don’t forget to make time to get your actual Black Friday shopping done – at GAME!”
Shopping Simulator 2: Black Friday is available as a free download from game.co.uk.
This year the game is available as a free download and will be promoted via a Twitch partnership, including a 30s trailer and pre-roll videos, as well as live gameplay streaming and social activity, including a teaser video on YouTube.

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