Google Robots vs Amazon Drones: Online delivery of the future?

Dec 5, 2013 | E-commerce and E-retailing

Following Amazon’s announcement this week that it plans to use flying drones to deliver customer orders, Google has revealed its own plans for automated freight- robots. The internet giant announced this week that it has taken over seven robotics companies in the past half a year and has begun hiring staff to develop its own […]

Following Amazon’s announcement this week that it plans to use flying drones to deliver customer orders, Google has revealed its own plans for automated freight- robots.


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The internet giant announced this week that it has taken over seven robotics companies in the past half a year and has begun hiring staff to develop its own product.
Speaking to the New York Times, a Google spokesman confirmed the effort was being headed up by Andy Rubin, who was previously in charge of the Android operating system.
The spokesman was unwilling to discuss what kind of robot was being developed.
But the paper reports that at this stage Google does not plan to sell the resulting product to consumers.
Instead, the newspaper suggests, Google’s robots could be paired with its self-driving car research to help automate the delivery of goods to people’s doors.
It notes the company has recently begun a same-day grocery delivery service in San Francisco and San Jose, called Google Shopping Express.
That would pitch the initiative against Amazon’s Prime Air Project, which envisages using drones to transport goods to its customers by air.
“Any description of what Andy and his team might actually create are speculations of the author and the people he interviewed,” said Google of the NYT article.
The companies acquired by Google to jumpstart its effort are:
• Autofuss – a San Francisco company that employed robotics to create adverts. It has worked on several campaigns for Google’s Nexus-branded products.
• Bot & Dolly – a sister company to Autofuss that specialised in precise-motion robotics and film-making. Its systems were used to make the film Gravity.
• Holomni – a Mountain View, California-based company that specialised in caster wheel modules that could accelerate a vehicle’s motion in any direction.
• Industrial Perception – a Palo Alto-headquartered business that focused on the use of 3D vision-guided robotic technologies to automate the loading and unloading of trucks, and handle packages.
• Meka Robotics – A spin-off from the Massachusetts Institute of Technology (MIT) that built robot parts that appeared friendly and safe to humans. Its products included heads with big eye sensors, arms and a “humanoid torso”.
• Redwood Robotics – a San Francisco-based company that focused on creating next-generation robot arms for use in manufacturing, distribution and service industries such as healthcare.
• Schaft – a spin-off from the University of Tokyo that focused on the creation and operation of humanoid robots.

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